La historia detrás del trabajo creativo. Del encargo al impacto.
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The fastest man alive checks his home cover from a yoga retreat in Allianz Direct's European campaign — shot long-distance on a green screen during Covid-19.
Leer el casoFCB Joburg launched the limited-edition Hilux GR-Sport by giving Toyota's Dakar 'nod' to its meerkat family — a gesture South Africans had adopted.
Leer el casoFor Merdeka 2026, TNB and Chariot made 'Aku, TENAGA', a film that follows energy — the utility's own namesake — through two centuries of Malaysia's story.
Leer el casoNew agency of record barrettSF wove patient stories — courage stickers to heart transplants — into a 60-second anthem plus a dozen service films.
Leer el casoOPPO and Sid Lee marked the UCL final's return to Istanbul with a Kaká film arguing miracles are made — plus a #MakeYourMiracle TikTok duet challenge.
Leer el casoMischief labelled OkCupid's 115,000+ self-declared voters 'VILFs' — cheeky merch, an attack-ad spoof and D.C. activations — on voter-match data.
Leer el casoOishii Creative shot grass, mitts and home plate at ultra-high frame rates for a Sia-scored Postseason toolkit rolling out in hundreds of versions.
Leer el casoVMLY&R Philippines rebranded Mineski Global — Manila internet cafe to SEA's largest esports outfit — in the warrior-to-hero language of gaming.
Leer el casoThe 2020 rebrand marks each member's blank to fill: one underscore across the platform, and a bespoke logo, font and colourway per instructor.
Leer el casoAKQA's sensor-driven installation for LOEWE x On opened at Selfridges, replicated in Dubai, Shanghai and Chengdu; the collection beat its sales targets.
Leer el casoSeven stars — Roberts to Zendaya to Hoyeon — shared one film for the first time, shot in pairs and woven into a 'What a Wonderful World' ode to happiness.
Leer el casoJWT London built a real-world Crossy Road for YouTube stars Miniminter and Tbjzl — and QR codes on packs sent snackers to the film.
Leer el casoHPB, Publicis and Moove Media turned an MRT station floor into an interactive germ field commuters stepped or kicked away, backed by 200 wrapped taxis.
Leer el casoSelf-titled built Flow Power's residential identity — custom typeface, 3D device renders, a jargon-free website — as the 30-year B2B player entered home energy.
Leer el casoThe Royals hid the word 'money' in camouflage across Finspo's 2021 launch posters and digital — you had to find the savings, exactly as the app promises.
Leer el casoA ChatGPT-written, Midjourney-drawn 'perfect valentine' gained 10K Instagram followers in three days — then came the reveal: perfection isn't real.
Leer el casoThe January 2021 redesign's blue tape strip over the smile read as a toothbrush moustache; within weeks Amazon folded the tape and tried again.
Leer el casoA tourism film casts Lambert Wilson as a deadpan recruiter hunting a super-smeller to fly to Finland in 2027 and sniff-test its claim.
Leer el casoWayfinding billboards along the whole route from Toronto and Northeast cities made the road trip to the National Toy Hall of Fame part of the attraction.
Leer el casoSpecial-build 3D OOH with ambassadors Fearne Cotton and Raheem Sterling launched the foldables in London, Manchester and Liverpool, by Iris.
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