TNB let energy itself narrate Malaysia's history in its Merdeka film 'Aku, TENAGA'

National Day films are a Malaysian brand tradition, and most retell historical milestones. TNB asked for a different perspective: its head of group corporate communications said the film portrays energy as a constant force through every milestone and challenge, with the brand standing alongside Malaysians.

Cast energy itself — the 'TENAGA' in the utility's name — as the film's constant narrator, threading from 19th-century Malaya through independence to today.

A film created in partnership with Chariot, an affiliate of Naga DDB, directed by Quek Shio Chuan of Reservoir World, released across TNB's YouTube, Facebook, Instagram, TikTok and LinkedIn for Merdeka 2026.

The film went live across TNB's five digital platforms for national day. The material reports no view counts or awards; it extends the utility's festival-film line begun with Chariot and Reservoir World on 'Raya pertama'.

For Malaysia's 2026 national day, Tenaga Nasional Berhad released 'Aku, TENAGA' (I, energy), a film that traces the country's history through the lens of energy rather than a checklist of milestones.

Created in partnership with Chariot, an affiliate of Naga DDB, and directed by Quek Shio Chuan of Reservoir World, the film begins in 19th-century Malaya before independence and moves through the country's transformation over the decades, using energy as the constant thread connecting each period — the challenges, progress and moments of togetherness that shaped the nation.

TNB's head of group corporate communications Samsul Ariffin bin Zainuddin framed the idea: Malaysia's story has always been about its people — families building a better tomorrow, communities standing together — and through it all TNB has been there. The film is live across TNB's YouTube, Facebook, Instagram, TikTok and LinkedIn, and follows the same Chariot–Reservoir World pairing's Hari Raya film 'Raya pertama', about a Chinese Muslim revert's first Raya at his wife's kampung.

The film's narrator is the product category itself — energy, the word in the utility's own name — so the brand presence is structural, not bolted on.

It enters Malaysia's crowded Merdeka-film tradition with a perspective shift (energy as witness) instead of another milestone montage.

It continues a consistent festival-film pairing of client, agency and director, building on 'Raya pertama'.

If your brand name is the category's core noun — here tenaga, Malay for energy — make that noun the storyteller: the pun turns a corporate anniversary film into a character piece.

The film is live across TNB's digital platforms for Merdeka 2026. The material notes it follows the same team's Hari Raya film 'Raya pertama'; no performance figures are given.