Vermont's first tourism brand hides a winding road, mountains and moon in its wordmark
DNCO's 'State of Inspiration' brand for Vermont uses a hand-lettered wordmark, a Vermont-artist icon library and a cheeky tone of voice
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好創意，
值得多看一眼。
從創作背景到實際效果，看懂令人難忘的創意。
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2,000 已發佈案例 · 定期更新Unichem and Life Pharmacy showed pharmacists suffering their customers' ailments
McCann NZ's campaign put pharmacists in the same allergic reactions, broken arms and morning sickness as customers, with weather-triggered billboards.
閱讀案例UBS SmartWealth's film tells one man's life through the numbers that mattered in it
Publicis London launched UBS's online investment platform with a 90-second film about the stories behind a man's significant numbers, from birth onward.
閱讀案例Uber Eats cut a peanut-allergy gag from its Super Bowl ad after advocates objected
Days before the 2024 Super Bowl, Uber Eats agreed to cut an anaphylaxis joke from its 'Forget' ad after food-allergy groups objected.
閱讀案例Uber Eats made a slasher short about running out of Halloween candy, with $1M in codes
Kamp Grizzly and Great Guns USA made 'Don't Run Out', a Keke Palmer horror short directed by Dan Trachtenberg, with $1M of discount codes embedded in it
閱讀案例Twix's double act: two ventriloquist dummies sing Nelly and Kelly Rowland's 'Dilemma'
adam&eve\TBWA and director Dougal Wilson shot the 'Two is more than one' spot in-camera with two dummies duetting, their eyebrows doing the acting.
閱讀案例Tinder Thailand's 'Friends with (Other) Benefits' twists a word for sex into 'friendship'
Wunderman Thompson Bangkok repositioned Tinder for Thai Gen Z as a place for platonic friends with 'Puen Sampan', hitting nine million views in a week.
閱讀案例Thorn's rebrand uses a rose's thorn as a symbol of active defence for children
Wolff Olins New York gave child-protection charity Thorn an 'optimistic' identity around a line-drawn thorn and the manifesto 'Until every child can be a kid'.
閱讀案例Purple rebuilt The Peel's identity from an illustrator's 1940s annual-report lettering
Purple found Fougasse's hand-drawn letters in The Peel's old annual reports and turned them into the charity's wordmark and slogan.
閱讀案例The League flipped 'gold digger' into 'Goaldigger' for its first national OOH
Humanaut's 'Be a Goaldigger' took The League's ambition-matching pitch to NYC subway dominations and LAX, backed by a new feature for matching on life goals.
閱讀案例The Iconic made four YouTube sport ads whose blue buttons let viewers shop the outfits
With Google and The Glue Society, The Iconic used YouTube's interactive ad format so viewers could click to buy what athletes were wearing mid-workout.
閱讀案例Tesco Mobile's BBH ad pulled a full grocery shop out of a new phone's box
BBH's 2020 spot has a young dad unbox a Tesco Mobile phone and find a family grocery shop, selling six months of Clubcard Plus with new contracts.
閱讀案例Taco Bell relaunched Nacho Fries with a Hollywood-style sequel trailer, 'Web of Fries II'
Deutsch made a blockbuster-style trailer, starring Josh Duhamel in a dystopia ruled by 'Big Fry', to announce the return of Nacho Fries
閱讀案例SYLVANIA built a drive-through phoropter that gave cars an 'eye exam' for their headlights
In the desert near Las Vegas, SYLVANIA let drivers pass their cars through a custom phoropter that compared old and new bulbs, then mailed free at-home kits.
閱讀案例Sutter Health's 'Never-Ending Ad' is one hospital-corridor take told by its own staff
Barrett and director Jake Scott shot Sutter's campaign as continuous 'Goodfellas'-style takes through a hospital hallway, with real employees speaking.
閱讀案例Subway's $5 Footlong, a 2008 hit, came back in 2020 as a recession special
Subway's 2008 $5 Footlong lifted sales 25% in two weeks, faded, then returned in June 2020 as a buy-two $5 deal.
閱讀案例Stanley launched its Messi collection with a three-day pop-up on Sydney rooftop pitches
Wellcom Sydney launched Stanley 1913's Messi collection with a three-day pop-up and trick-shot show on a community-centre rooftop.
閱讀案例Spotify's first W+K New York campaign brings back Falkor to tell stories behind the tracks
Spotify and Wieden+Kennedy NY turned streaming oddities, like Falkor's theme and the Pope's rock album, into spots and a hand-painted Falkor mural.
閱讀案例Spotify's Bunnyland matched fans to their NewJeans member through listening taste
For NewJeans' Get Up EP, Spotify built a digital quiz that assigned fans a member's playlist, plus pop-ups in Jakarta and Seoul and giant 'Spotibunini' rabbits.
閱讀案例Sour Patch Kids' 15-foot 'Very Big Kid' points trick-or-treaters to the houses with candy
DAVID Miami stocked select homes with 20,000+ bags of Sour Patch Kids and marked them with a 15-foot inflatable pointing at the door.
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