What it had to solve
Zhiben, a luxury skincare company, needed a film for its Total Solution Ultra-effective Series, made to revitalize skin to a younger state, that would convey protection and active resistance and highlight the packaging's design and refill system.
The idea
Rose petals catch skincare bottles as they descend through harsh directional light — softness catching the thing that shields skin from a punishing world.
How it works
Director/animator Frame, executive produced by Final Frontier, staged the bottles descending from the sky to be caught by rose petals; hard, directional light symbolizes the harsh everyday environment the formula guards against, and slow-motion movement against unnaturally fast lights and shadows illustrates time passing. Facundo Capece handled sound design.
What it did
The source reports no view or sales figures. Stash notes it as a continuation of Final Frontier's film series for Zhiben.
Background
Luxury skincare brand Zhiben commissioned a film for its Total Solution Ultra-effective Series, a product designed to revitalize skin to a younger state with a specially designed combination of skin-protection ingredients. The creative brief asked for protection and active resistance, plus a starring role for the packaging, including its unique twist-and-turn replacement system.
Frame, the Copenhagen studio of founder and EP Thomas Bay, answered with a metaphor system: rose petals 'catch' the bottles as they descend from the sky, while hard, directional light stands in for the harshness of the everyday environment that Zhiben's antioxidant formula protects against.
The whole film plays in slow motion, in deliberate contrast to lights and shadows that move unnaturally fast to show time passing — all wrapped in a soft, gentle expression the studio tied to the brand's core DNA.
Final Frontier executive produced (Chris Colman, Gustavo Karam, Julieta Zajaczkowski), with sound design by Facundo Capece. Stash flagged it as the latest in a running series of Zhiben films from the studio.
Why it lands
The central image — soft petals catching a falling bottle — is the product promise made visible in one shot.
Opposing slow motion against fast shadows turns an abstract claim (resisting ageing) into a felt rhythm.
The packaging's refill mechanism is choreographed into the action rather than demonstrated in a cutaway.
What you can take
Make every formal choice — light, speed, texture — dramatize the product claim, and a product film becomes an argument instead of a beauty reel.
Since then
No results are reported in the source; it records the film as part of Final Frontier's ongoing run of work for Zhiben.
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