What it had to solve
Help people, especially younger ones, feel confident about their finances and build a better relationship with money.
The idea
Fronted by a food and lifestyle creator, retell the lessons of 'Monzo's Book of Money' as five short, warm social films instead of banking explainers.
How it works
Untold Fable produced a five-part series, 'Lessons From the Book of Money', featuring food blogger and lifestyle influencer Shu Lin (@Dejashu) for TikTok, YouTube and Instagram. Each film turns a complex idea into a simple human story with warm lighting, motion editing and a down-to-earth visual style.
What it did
Untold Fable reports over seven million views across the five episodes (production-company-reported). The first episode went online 10 weeks after Monzo first approached the company.
Background
LBB reported that production company Untold Fable made a series of online explainer videos for Monzo, the British online bank, to help people feel more confident about their finances. It partnered with Monzo on the latest instalment of its bestselling guide to a better relationship with money, 'Monzo's Book of Money'.
The series, 'Lessons From the Book of Money', features food blogger and lifestyle influencer Shu Lin (@Dejashu). It aims to engage younger audiences with practical advice, from saving and spending to developing a healthier financial mindset, with each film turning complex financial ideas into simple, human stories.
The first episode was published just 10 weeks after Monzo first approached Untold Fable with the concept. According to the article, the five episodes had generated over seven million views since release on TikTok, YouTube and Instagram.
Untold Fable's Drew Cahane, who oversaw post-production, said the series combined smart production, slick motion editing, warm lighting and a down-to-earth visual style to make finance feel human and accessible.
Why it lands
A creator audience already trusts a lifestyle voice more than a bank, so the same advice lands differently.
Five short episodes fit the feeds of TikTok, YouTube and Instagram.
Turning each concept into a human story avoids jargon, which is the main reason finance content loses young viewers.
A 10-week turnaround meant the idea reached the platforms quickly.
What you can take
Financial advice travels when it comes through a creator's voice and human stories, and a fast turnaround lets a brand ride the format while it is hot.
Since then
The source reports only the production company's view count: over seven million across the five episodes.
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