Jean Paul Gaultier's Divine film puts a goddess toying with a ship inside a glass bottle

When Puig and Jean Paul Gaultier launched the women's fragrance Divine, the campaign film starred Yara Shahidi as the face of the perfume. The brand's world is theatrical and fantastical, so the film needed a production design that could hold an entire myth — and the idea was to shrink that myth into a single, iconic object.

D&AD's archive describes the conceit in one line: a goddess toys with a ship inside a glass bottle, conjuring a storm with towering tides that pose a threat to the crew. On set, that meant making the fragrance bottle itself the stage: the actress held a real bottle, which was later replaced by a 3D model; the ocean liner inside was fully recreated in CGI, modelled in Unreal Engine so it could run in real time during filming; and fluid simulations built both the ocean and the liquid inside the bottle, lit as a sunlit storm inspired by Rembrandt.

The result turned the product launch into a contained fantasy world, with production and VFX credits travelling with the film as its making-of story. The work entered D&AD's awards archive under Production Design, where the bottle-as-stage idea became an example of letting the hero product generate the entire visual narrative.