The archive · Content & Film · Product decision · 2025
Hodari's album Iradoh! debuts as a three-act musical film — El Ojo Audio Grand Prix
Brazilian artist Hodari's second album launched as a three-act musical film about three brothers — El Ojo 2025 Audio Grand Prix and a Latin Grammy nomination.
Hodari · KondZilla · Africa Creative
What it had to solve
Hodari, a Brazilian singer, composer and producer signed to Som Livre's Slap label, was launching his second studio album, Iradoh!, with 11 tracks mixing pop, amapiano, R&B, MPB and house. KondZilla — the world's biggest funk channel — and agency Africa Creative wanted a launch format that gave the record more weight than a standard music video.
How it works
In May 2025, Brazilian artist Hodari released his second studio album, Iradoh!, via Som Livre's Slap label — 11 tracks moving between pop, amapiano, R&B, MPB and house. Instead of a conventional music video, the album arrived with a musical short film of the same name, produced by KondZilla, Africa Creative, Sweet Filmes and Som Livre.
The story came from Hodari: three acts following three brothers — a musician, a lawyer and a drug dealer — who grow up without their mother and take radically different paths while sharing the same family root. Directed by Kaique Alves and Thiago Eva, with sound design by A-Gandaia and visual effects by Tribo, the film used the album's tracks as its narrative spine; each song also received its own visualizer.
The craft-heavy concept won the Gran Ojo for Audio & Sound Production at El Ojo 2025, plus a Gold for original-music use, and was nominated for the 2025 Latin Grammy for Best Long-Form Music Video — KondZilla's third nomination in the category, and Africa Creative's second consecutive one.
The project demonstrated a launch format in which the record is experienced as cinema: one release that carries music, narrative and urban Brazilian culture, and whose production craft itself becomes the awardable work.
Why it lands
- It reframed the album as a narrative asset: 11 tracks became acts of one story instead of standalone songs.
- It paired the world's biggest funk channel with an advertising agency, importing feature-film ambition into a music launch.
- It engineered awardability: sound design, direction and long-form video became the visible craft the juries rewarded.
- The story — brotherhood across radically different fates — made the launch about something larger than the artist.
What it did
The film won the Gran Ojo for Audio & Sound Production at El Ojo 2025, plus a Gold for original-music use, and was nominated for the 2025 Latin Grammy for Best Long-Form Music Video — KondZilla's third such nomination. It turned the album-film into a recognized launch format for Brazilian pop.
What you can take
An album is a story asset, not a playlist: when the music carries a narrative, launch it as a film — the format becomes the news, and sound design and direction become awardable craft.
Since then
Iradoh! won El Ojo 2025's Gran Ojo for Audio & Sound Production and a 2025 Latin Grammy nomination for Best Long-Form Music Video, and Africa Creative took its second consecutive Latin Grammy nomination. The project marked KondZilla's move beyond music videos into cinematic releases, setting a template for album-as-film launches in Brazilian pop and giving the album-film format a place in the region's awards conversation.
Sources
- El Ojo Producción Audio & Sonido 2025 — winners and finalists
- Africa Creative y Kondzilla Gran Ojo Producción Audio & Sonido por 'IRADOH. 3 acts of brotherhood'
- Africa Creative nuevamente nominada al Grammy Latino 2025
- Africa Creative assina curta indicado ao Grammy Latino ao lado de KondZilla e Hodari
- KondZilla conquista terceira indicação ao Grammy Latino com curta 'Iradoh!'
- Iradoh – 3 Acts Of Brotherhood
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