Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
Fall lesenSaint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
Fall lesenShot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
Fall lesenPublicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
Fall lesenPereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
Fall lesenTBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
Fall lesenJWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
Fall lesenStudio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
Fall lesenZulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
Fall lesenCrispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
Fall lesenSW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
Fall lesenInitiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
Fall lesenWieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
Fall lesenThe first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
Fall lesenFor 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
Fall lesenRichard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
Fall lesenR/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
Fall lesenAtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
Fall lesenFounders staged a four-hour T-Virus transformation in a glass cell on a busy street — the TikTok film drew more than 15 million views.
Fall lesenFour AI-personalized digital flower gardens plus a phytotherapy cafe at Yurakucho Marui — the art collective's first permanent installation.
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