Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
Grey London told Vodafone Ireland's Christmas story across several Christmases: a farmer, the neighbour who moved abroad, a return home powered by the network.
Fall lesenA 2.4m pop-up crime scene installation made passers-by solve the anamorphic type themselves, proving Alibi is 'more than meets the eye'.
Fall lesenFor Bangkok Design Week 2024, Takanao Todo and studio ambiguous built a wall of 300 glass prisms refracting the Chao Phraya riverfront into kaleidoscopes.
Fall lesenHdM Stuttgart students rebuilt Oskar Schlemmer's Triadic Ballet as a gamified mixed-reality techno club where every visitor triad got 10 seconds of fame.
Fall lesenAMV BBDO dramatised Britain's smart meter rollout as a revolution that changes nothing visible: the box just quietly works under the stairs.
Fall lesenThe first-ever 3D creative at Wembley Boxpark marked 10 years of Sky Bet's EFL sponsorship by turning the play-off final result into instant reactive OOH.
Fall lesenFor Standard Chartered's unlimited-cashback card, Cirkus modelled a craftsman's pinball machine that racks up rewards across travel, shopping and dining.
Fall lesenA RIT student team made luxury chocolate packaging that opens into pink flower-shaped boxes — a pentagon retail box honors Brazil's five-petal blooms.
Fall lesenTo open its Uncommon partnership, JAECOO put a functioning compass on the BFI IMAX — the first advertising ever on the landmark — pointing to UK escapes.
Fall lesenPublicis gave discarded fishing nets a second life as basketball nets on Indian courts, then invited kids to be India's next '23 in a billion'.
Fall lesenForty-six years after Vignelli lost the debate, New York's printed subway map went abstract again — bright, high-contrast and built to be read by everyone.
Fall lesenFor five weeks Ten Square's 3D digital facade ran a fashion runway where the star was a beer bottle styled as a luxury object.
Fall lesenA 20,000-yard wool tapestry with LEDs inlaid on the loom renders eBird sighting data as touch-driven heat maps of Iowa's migrating songbirds.
Fall lesenWhen dine-in reopened after 86 days, KFC and Naga DDB Tribal launched a trilingual 86-track playlist — one per closed day — plus a pining-store serenade film.
Fall lesenWith blowUP media and Natwerk, H&M Nederland turned a digital billboard into a wearable winter world 5,000-plus travellers stepped into.
Fall lesenFor Gears of War 4, twofifteenmccann built the launch on the series' real superfan community: players whose loyalty is literally inked on their skin.
Fall lesenAustralia's new eco mobile brand made its first campaign soothing — the opposite of telco ads — for a carbon-neutral plan planting a tree a month per customer.
Fall lesenWith Are Media, Fantastic Furniture cast three magazine editors against each other in a drama series — audiences shop the rooms and vote for the winner.
Fall lesenE.ON and BBDO Nordics let energy narrate its own film — shot with practical, in-camera effects — as the foundation of the utility's long-term brand platform.
Fall lesenLeo Burnett's 'Obsessed' films the first-ever jingle of Crunchy Nut's decades-old strapline — a woman swaps her boyfriend for a bowl via a mattress lever.
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