Bunkitsu (2018): Tokyo bookstore charges admission, sells hours not books
Bunkitsu charged admission instead of selling books: ¥1,500 for a day of coffee and 30,000 titles, and the model spread.
Fall lesencreatives.centerEIN CASESTUDIES.CHAT-ARCHIV
Ideen, bei denen man
zweimal hinschaut.
Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
Veröffentlichte Fälle
2,000 VERÖFFENTLICHTE FÄLLE · REGELMÄSSIG AKTUALISIERTBurger King proposes a peace burger to McDonald's — 5B impressions, 2017 Grand Effie
Losing the burger war, Burger King publicly asks rival McDonald's to make a mash-up 'McWhopper' for UN Peace Day — and turns the rejection into a global story.
Fall lesenAurzen ZIP: a tri-fold projector that folds into a pocket and unfolds into its own stand
The first projector built from three hinged segments: closed it is a pocket cube, opened it angles itself at any surface — no tripod or stand.
Fall lesen3M's 15 percent rule gives staff free time — Post-it Notes are born
Since the 1940s 3M has let researchers spend up to 15% of work time on their own projects; the unwritten rule produced Post-it Notes.
Fall lesenBarbie's hidden-camera film 'Imagine the Possibilities' reframes a criticized doll
A hidden-camera film shows real girls running grown-up jobs, reframing a criticized doll as the engine of their imagination.
Fall lesenHertog Jan outgrew Heineken with scarce specialty beers, not mass ads
From regional #4 to the Netherlands' best-selling beer with almost no conventional advertising — scarce craft releases lent the flagship pilsner credibility.
Fall lesenITV and Veg Power's 'Eat Them to Defeat Them' turned veg-hating kids into an army
Vegetables become cartoon villains and children join an army whose weapon is eating them — 981 million extra portions later, the silly idea stuck.
Fall lesenHyundai's Tree Correspondents lets trees file climate dispatches via AI — 2 Cannes Golds
Sensors plus a custom LLM turn Hyundai's IONIQ Forest trees into first-person 'correspondents' — 86M views and Cannes Digital Craft Golds.
Fall lesenTameko's packaging creases, folds and wraps like the cloth it protects
A new Danish textile house wrapped its boxes in paper that creases and folds like cloth, and won D&AD 2025's Yellow Pencil for the idea.
Fall lesenPUBG drops 100 players on one island and invents battle royale — 50M copies by 2018
Bluehole bets Brendan Greene's last-man-standing mod can carry a full game: 100 players parachute onto one island — 2M sales in weeks, 75M copies by 2021.
Fall lesenDeath Wish Coffee wins a free $5M Super Bowl ad via a small-business contest
An 11-employee New York roaster bets on 'world's strongest coffee' and wins Intuit's contest — Amazon sales jump 550% in 24 hours.
Fall lesenBlizzard turns a dead Seoul subway platform into Diablo's Hell Station
A disused subway platform becomes Diablo IV's 'Hell Station' — visitors investigate the game's world in person before launch; ADFEST 2024 Silver.
Fall lesenRed Hat turns free Linux into a subscription business — paid updates, support, an $84M IPO
With Linux free for anyone to copy, Red Hat charged enterprises a subscription for updates and support — and turned open source into a business.
Fall lesenBVG answers a Twitter shitstorm with humor — #weilwirdichlieben wins Germany's PR awards
When Berliners turned BVG's 'we love you' hashtag into a complaint storm, the city's transit operator replied with self-irony — and won every PR award.
Fall lesenCadbury's Made to Share: the Dairy Milk wrapper becomes a 'fair' sharing contract
Dairy Milk packs pre-divide the bar by relationship role — who drove vs who slept — selling 16.5M bars and winning Eurobest 2025 Industry Craft GP.
Fall lesenBridgewater's idea meritocracy: radical transparency and believability-weighted decisions
Ray Dalio built the world's largest hedge fund on an idea meritocracy — recorded meetings, dot ratings, believability-weighted votes — so the best idea wins.
Fall lesenBodyform's 'Womb Stories' gives the uterus its own animated worlds — Cannes Grands Prix
A three-minute film by AMV BBDO brings every unspoken womb experience — IVF, miscarriage, endometriosis, menopause — to life as its own animated 'wombworld'.
Fall lesenSuntory Iyemon: a whisky firm and a 1790 Kyoto teahouse bottle green tea as a drama
Suntory built Iyemon with Kyoto's Fukujuen — 1790 bamboo-flask bottle, a 20-year period-drama CM serial; No. 2 in TV CM division at ACC 2005.
Fall lesenDentsu Creative China turns Alzheimer's clock-drawing tests into 'Lost in Time' clocks
Clock drawings by elderly Alzheimer's patients became 'designer' clocks in a Shanghai metro show and charity auction — 129M impressions, 106% more donations.
Fall lesenIron Chef turns cooking into prime-time combat inside Chairman Kaga's Kitchen Stadium
Fuji TV's 1993 Ryōri no Tetsujin staged one-hour duels around a theme ingredient — play-by-play commentary, dry ice and all — and became a worldwide cult.
Fall lesen