Boston's Museum of Science changed its ads every day for 98 days of summer
Allen & Gerritsen gave the Museum of Science a summer-long campaign with 98 unique pieces of creative, one replaced daily across social, OOH and display.
Fall lesencreatives.centerEIN CASESTUDIES.CHAT-ARCHIV
Ideen, bei denen man
zweimal hinschaut.
Die Geschichten hinter kreativen Arbeiten. Vom Auftrag bis zur Wirkung.
Das gesamte Archiv in der AppArtikel gibt es auf Englisch und vereinfachtem Chinesisch. Titel und Texte bleiben in ihrer veröffentlichten Sprache.
Die neuesten Fälle
300 AKTUELLE FÄLLE · REGELMÄSSIG ERGÄNZTMatch put Rebel Wilson behind a pretend podcast to call BS on modern dating
In its first work with 72andSunny LA, Match cast Wilson to blast ghosting, zombies and dick pics — and push daters ready for more toward real love.
Fall lesenManchuWOK repositioned its spring roll as 'the original pre-roll' for 4/20
For one day only, LG2 boxed ManchuWOK's spring rolls in pre-roll-style packaging and handed them out free in downtown Toronto on 4/20.
Fall lesenMac's Maverick cans parachuted into Auckland poster slots: 'Cleared to Land'
Phantom Billstickers turned an Auckland wall into a sky scene — 3D parachutes and floating frames lowered the new low-carb lager into its poster slots.
Fall lesenKopari spoofed classic deodorant ads to sell an aluminum-free alternative
Humanaut's 'The Truth Stinks' had ad models cheerfully admit to 'aluminum slowly injected into my body' — then wake up and smell the coconuts.
Fall lesenJW Lees rebranded as 'the modern traditional brewer' after 18 months of listening
Manchester agency Squad rebuilt the 190-year-old brewer's vision and identity — new labels, a microbrewery, a Brian Cox ale — and sales rose 1.4%.
Fall lesenJetBlue traded Jamaica Station train tickets for plane tickets to Jamaica
At the NYC subway station named Jamaica, JetBlue let 15 winter commuters swap their train tickets for a plane ticket to Montego Bay, Jamaica.
Fall lesenMyntra hid coupon codes inside a Pictionary quiz in Inshorts' feed
Ditching display ads for the End of Reason Sale, the gamified ad drew 22 lakh impressions, over 10% engagement and 80,000+ copied coupon codes.
Fall lesenHikma folded its scattered pharma brands into one global master brand
After 40 years of growth outpaced its identity, Prophet consolidated Hikma's corporate brands under one master brand with a more accessible typeface.
Fall lesenHeineken counted down to reopening on 3,000 screens that named your nearest café
Heineken's #heteerstebiertje DOOH campaign counted down to the Dutch hospitality reopening, then told each passer-by the nearest café serving the first beer.
Fall lesenAardman's 'Gulp' became the world's largest stop-motion film in a Nokia follow-up to 'Dot'
The UK animation studio followed its 'world's smallest stop-motion' hit with a two-minute Jonah-style tale filmed on 'the world's largest stop-motion set'.
Fall lesenSpacon & X turned a 1930s Copenhagen meatpacking hall into Folk Kombucha's brewery
Preserved white tiles and marble, iridescent panels behind the tanks, tables recycled from the site's own plastic waste and artwork grown from scoby.
Fall lesenThe Finnish Museum Card became a travel agency — and sold out in minutes
With SEK, the Museum Card turned museum visits into scarce celebrity-hosted 'Museum Trips' and opened a real pop-up travel agency at Helsinki's Mall of Tripla.
Fall lesenJKR gave Fanta its first global identity, built to reclaim play for all ages
With Coca-Cola's design team, JKR rebuilt the logo, the Fanta Pop typeface and flavour-by-flavour palettes — dropping the leaf so every flavour fits.
Fall lesenExide Sunday sold solar with films about making every day feel like Sunday
Wunderman Thompson Kolkata launched Exide's solar brand with four light-hearted films turning 'Sunday' the name into an 'araam se' state of mind.
Fall lesenExcedrin visualised each sufferer's headache as a personal storm inside their head
Weber Shandwick and Nice Shoes used double-exposure VFX to fill headache sufferers' heads with lightning and waves — every storm as individual as the pain.
Fall lesenDalziel & Pow carved Crisis' Secondhand September identity out of linoleum
For Create for Crisis, the studio hand-cut the wordmark and three symbols into lino blocks and sliced the red square logo like tailor's scissors through cloth.
Fall lesenCall of Duty answered a grim 2016 with 'Screw It, Let's Go To Space'
72andSunny's live-action Infinite Warfare trailer sent Michael Phelps and Danny McBride to orbit as an escape from elections, Brexit and a frustrating year.
Fall lesenCathay turned mall shoppers into premium-cabin passengers ahead of their flight
Curious Nation built airline check-in desks in Sydney and Melbourne malls: printed boarding passes, a real Aria Suite to try, and Business flights to win.
Fall lesenBYD mocked Stellantis' engine belts in ads — Italy's ad jury stopped the campaign
BYD offered €10,000 bonuses to scrap oil-belt engines in a campaign taunting Stellantis' Puretech faults; Italy's IAP jury ordered the ads terminated.
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