La Libanaise Des Jeux turns a selfie into a Loto number — Lucky Face Grand Prix
Lebanon's Loto was losing young players, so Impact BBDO turned any selfie into a personal six-digit lottery number — a record sales week followed.
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2,000 CASOS PUBLICADOS · ACTUALIZADOS REGULARMENTESt Paul's Cathedral carved its new wordmark in stone — with its own stonemasons
Simple Revolution and Pentagram rebuilt St Paul's identity around 'Your cathedral, always', carving the wordmark in stone with the Cathedral's own masons.
Leer el casoNo Mow May: don't cut the grass — Plantlife turns lawn laziness into bee food
UK charity Plantlife's No Mow May (2019) asked gardeners to skip May mowing so lawn flowers feed bees — participation trebled and 30+ US cities joined by 2022.
Leer el casoMBC's King of Mask Singer judges voices before faces — format sold to 50+ countries
Eight celebrities sing in elaborate masks while a studio audience votes on voice alone; losers unmask. Korea's first global variety format.
Leer el casoTernX Carry-On: the stroller that is its own cabin suitcase wins Red Dot's top prize
A husband-and-wife team built the first certified stroller that folds into its own overhead-bin suitcase, then turned down every Shark Tank offer to keep it.
Leer el casoHer Story makes searching a police video database the whole game — and revives FMV
Sam Barlow's 2015 Her Story turns keyword search over video clips into the core mechanic — a three-BAFTA landmark of interactive fiction.
Leer el casoGary Dahl sold a beach stone in a box for $4 in 1975
Copywriter Gary Dahl sold beach stones in boxes with manuals as pets for $4 each; over one million sold in 1975.
Leer el casoadidas becomes Oasis's tour merch partner — 400K+ units sold, double Cannes Grand Prix
Instead of a sponsorship, adidas made Oasis's official tour merch and a film that opened 41 shows — 400K+ UK units, 1.3B PR impressions.
Leer el casoCostco charges members to shop and caps markups — profit comes from fees, not margins
Costco charges shoppers an annual membership to enter, caps product markups near 14%, and turns the fee into its real profit engine.
Leer el casoSpecsavers sells a hearing aid as the hottest intimacy device — Cannes PR Gold
Specsavers launched a mystery 'Relationship Aid' as a couples' intimacy device, then revealed on Valentine's Day that it was a hearing aid.
Leer el casoScallop shells become fishermen's helmets — Shellmet wins Spikes Innovation Grand Prix
TBWA\Hakuhodo and Koushi Chemical turn Hokkaido's wasted scallop shells into a recycled helmet that protects fishermen — and sweeps Asia's innovation awards.
Leer el casoMicrosoft's Language Quality Game: 4,500 staff review 500,000 Windows 7 screens
Microsoft turned Windows 7 translation QA into a voluntary game — 4,500 staff reviewed over 500,000 UI screens.
Leer el casoNissin turns chick mascot Hiyoko-chan into a demon to launch spicy ramen — ADFEST Grande
Dentsu gave Nissin's 60-year-old chick mascot a villain arc — resignation, Twitter meltdown, heavy-metal transformation — to launch a demonically spicy ramen.
Leer el casoTinyOcean brands regenerative fish farming as one continuous water ripple
Rise branded land-based fish-farm startup TinyOcean with one water ripple — growth from larva to fish — winning Red Dot Best of the Best 2025.
Leer el casoIKEA turns its showroom ads into flooded rooms to rally donations — MAD STARS 2025 Gold
After 2024's northern Thailand floods, IKEA re-shot its showroom visuals as submerged rooms to rally furniture donations — MAD STARS 2025 Gold.
Leer el casoOpera House's 50th birthday anthem 'Play It Safe' wins Cannes Film Grand Prix
Tim Minchin wrote an ironic anthem telling Australia to 'play it safe' — a star-packed film that reached 1.8B people and won the 2024 Cannes Film Grand Prix.
Leer el casoPort Magazine's 10th-anniversary identity lets the O of PORT double as the zero in 10
Pentagram's Matt Willey redesigns his own co-founded magazine at ten, with a modular cover system whose O doubles as the zero in 10.
Leer el casoKeep Talking and Nobody Explodes: a VR bomb and a paper manual turn talking into gameplay
A VR bomb-defusal game where one player sees the bomb and the rest read the manual — from a 2014 game jam to IGF 2016's Excellence in Design.
Leer el casoPhotoAI sells AI photo shoots at $29/month — a solo dev's studio
Pieter Levels' 'first AI photographer' trains a model of your face from selfies, then shoots any scene for $29/month — $5.4K in week one, $100K+/month by 2024.
Leer el casoDove's anti-AI vow retrains Pinterest's beauty algorithm — Cannes Media Grand Prix
For Real Beauty's 20th year, Dove swore off AI-distorted women and made users' pins retrain Pinterest — 787M impressions, 2025 Cannes Media Grand Prix.
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