IKEA's 1956 LÖVET table: legs off, flat-pack, no air shipped.
Lundgren sawed off table legs to fit his car, birthing IKEA's flat-pack: no air, customer pickup, self-assembly, lower costs.
Leer el casocreatives.centerUN ARCHIVO DE CASESTUDIES.CHAT
Ideas que te hacen
detenerte a mirar.
La historia detrás del trabajo creativo. Del encargo al impacto.
Todo el archivo, en la appLos artículos están disponibles en inglés y chino simplificado. Los títulos y textos conservan su idioma de publicación.
Casos publicados
2,000 CASOS PUBLICADOS · ACTUALIZADOS REGULARMENTELeEco Video's 'owes 12.2B yuan' icon wins the CNY red-packet war
While Chinese apps printed giveaway sums on their icons, delisted LeEco printed its real debt — and earned 410M topic reads and a ~20% download lift.
Leer el casoPantene turns Alix Earle's 'expired' shampoo find into a 24-hour product drop — Gold Effie
After Alix Earle's viral TikTok praised an 'expired' Pantene, the brand dropped the Unexpired collection for 24 hours — 230M+ impressions, Gold Effie.
Leer el casoLEGO turns bricks into a strategy tool: executives build their answers in play
LEGO and two IMD professors turned toy bricks into a facilitation method for strategy and team workshops, later released free for the world.
Leer el casoHome Centre's 'There We Are' turns rivals' ads into its catalogue — Loeries Silver
Home Centre spots its own furniture inside other brands' commercials, then buys YouTube pre-rolls saying 'There We Are' just before those ads play.
Leer el casoMetagen Therapeutics launches Japan's first stool donation drive to source gut medicine
A biotech startup borrows blood donation's script — a word, a center, rewards — to recruit donors whose poop becomes medicine for ulcerative colitis.
Leer el casoA PC in a Delhi wall: 1999's Hole in the Wall shows children teach themselves
Mitra left an Internet-connected PC in a wall facing a Delhi slum; children taught themselves and each other — the birth of 'minimally invasive education'.
Leer el casoAdobe digitises David Bowie's personas into Creative Cloud tools and a 3D dressing room
For Bowie's 75th birthday, Adobe turned his hair, makeup and costumes into free creative tools, plus a playable 3D recreation of his dressing room.
Leer el casoVi strings phone numbers into sacred bead bracelets to reunite lost Kumbh pilgrims
At a festival of 660 million, Vi engraved family phone numbers onto sacred beads — a bracelet any stranger can dial to reunite a lost pilgrim.
Leer el casoGuitar Hero bundles a plastic Gibson with a rhythm game — the party hit that shreds
Peripheral maker RedOctane and Harmonix ship a toy-guitar bundle nobody asked for — it establishes the music-game genre and a billion-dollar franchise
Leer el casoA stray cat becomes stationmaster and saves a Japanese rail line
A dying rural line made a stray calico its stationmaster; ridership jumped 17 percent and a study counted 1.1 billion yen for the local economy.
Leer el casoRT-Mart lets Shanghai's lockdown staples speak — 'cold-palace vegetables' copy tops Weibo
After lockdown rations, RT-Mart writes first-person shelf posters: over-fed staples are 'cold-palace vegetables', scarce treats are 'A-listers'.
Leer el casoNexon: give the game away, sell what's inside — Korea's free-to-play pioneer
A Seoul startup built the first graphic MMORPG, then inverted how games charge: entry is free, and players pay for the things they want inside.
Leer el casoTourism Queensland's 'Best Job in the World' ad — 34,684 apply for one island job
A real $150,000 six-month island-caretaker job becomes a global contest: one-minute video applications, open voting, and the job itself is the ad.
Leer el casoSamyang's Buldak turns extreme spice into a global challenge — 8bn packs by 2025
Launched in 2012 for niche spice lovers, Buldak ramen became a global challenge after a 2014 eating video; exports hit $700M and 8bn packs have sold.
Leer el casoOticon's Spaghetti Organization: no departments, no titles, best profit since 1904
To save a loss-making hearing-aid maker, CEO Lars Kolind dissolved departments and titles — staff pitch and join projects in a paperless 'spaghetti' company.
Leer el casoInstacart's 'For Papa!' makes banana ripeness a Super Bowl musical — 2 Cannes Silvers
Instacart launches Preference Picker with a Spike Jonze-directed Euro-pop duet about choosing the perfect banana — Ben Stiller vs Benson Boone.
Leer el casoProya turns Women's Day into a manifesto: 'gender is not the boundary, prejudice is'
A skincare brand answers Women's Day with a full-page manifesto and a rap film against sexist labels — #性别不是边界线偏见才是# drew 100M+ reads and 1M+ film views.
Leer el casoSuperkilen 2012: a Copenhagen park made of the world's objects — 99 from 59 countries
Residents picked every object — Iraqi swings, a Thai boxing ring, a Moroccan fountain — 99 pieces from 59 countries in one Copenhagen park.
Leer el casoItsHerWay turns mothers' career gaps into AI-published books — Loeries Gold
Saatchi & Saatchi built ItsHerWay an AI platform that turns a mother's career break into a published book — résumé gap becomes authored proof of growth.
Leer el caso