Bouygues Telecom's Christmas film followed a dad who can't help dancing (interview)
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
閱讀案例從創作背景到實際效果,看懂令人難忘的創意。
完整檔案,盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
In an interview, BETC's Rémi Campet and Rayhaan Khodabux recall the long quest for the Redbone track behind Bouygues Telecom's 2018 Christmas film 'The Dad'.
閱讀案例Saint Elmo's turned the Black Forest's craft and colours into three limited Puma sneakers; a Tokyo pop-up sold them out and bookings rose 41%.
閱讀案例Shot in 35mm for the Austrian grocer, the film pairs large close pictures with lonely long shots of people working through Christmas — ADC*E Silver.
閱讀案例Publicis Seattle's cheeky T-Mobile ONE launch spot: Ariana Grande is left on the kerb when the driver's last bar of data goes to navigation, not her music.
閱讀案例Pereira & O'Dell turned Nas's origin stories — trumpet, dictionary, first lost rap battle — into four animated shorts, each tied to a Legends boot drop.
閱讀案例TBWA\Belgium and director Koen Mortier paired Zwangere Guy and Arno in a split-screen film where two generations mirror each other until they finally meet.
閱讀案例JWT Riyadh's film for stc's Laywagif hub showed a matriarch so absorbed in her phone that she walks the length of Saudi Arabia — 2M views in a week.
閱讀案例Studio Sutherl& freed Start-rite's 1930s twin characters from the logo, set them walking through a bespoke 'Typefeet' font and sent them exploring.
閱讀案例Zulu Alpha Kilo designed SingleCut's Notes IPA so the can itself teaches guitar: chord-diagram labels, pull-tab picks and Snapchat AR lessons.
閱讀案例Crispin and Mise-En-Scene mixed GenAI with live action for 250+ assets showing impossible ways to break a phone, all covered by We Come to You repairs.
閱讀案例SW Network turned a phone launch into a nationwide challenge: an Ayushmann Khurrana film, influencer duets, a meme-ified app glitch and cheeky billboards.
閱讀案例Initiative and Mural Media turned an Esperance wall and a Merredin grain silo into hand-painted OOH on the Great Eastern Highway, up for 12 months.
閱讀案例Wieden+Kennedy London's action-packed campaign had a stock-trading woman in a hair net smash through a wall into an elite trading floor.
閱讀案例The first identity update in Reeves' 250-year history swapped prescriptive packaging for spontaneous creation, colour coding and a canvas-framed R.
閱讀案例For 'Jakten på nøklene', the electronics chain ran 70+ films, 300+ creators and a real key hunt in Oslo — so popular flower beds got trampled.
閱讀案例Richard Bullock's ten-minute film mixes documentary with Phantom-style animation — narrated by the kids Frimpong inspires — after a graphic novel came first.
閱讀案例R/GA Sydney's 'A New Era Begins', shot by Palme d'Or winner Glendyn Ivin, wove 16 men's and four women's club heartlands into one documentary-style film.
閱讀案例AtMa translated wine-style scent descriptors — smooth, sharp, rough — into steel, plaster and mortar for Japan's first niche fragrance boutique.
閱讀案例Founders staged a four-hour T-Virus transformation in a glass cell on a busy street — the TikTok film drew more than 15 million views.
閱讀案例Four AI-personalized digital flower gardens plus a phytotherapy cafe at Yurakucho Marui — the art collective's first permanent installation.
閱讀案例