'Lara': a girl who speaks every language stars in Translated's ADC*E bronze film
AUGE Communication told the translation service's story through a child born speaking all languages, who gives the gift away — Bronze, ADC*E 2025.
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好創意，
值得多看一眼。
從創作背景到實際效果，看懂令人難忘的創意。
完整檔案，盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
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300 近期案例 · 持續更新A backwards arrow leads Stop the Traffik's prevention-first rebrand
For its 20th anniversary, the anti-trafficking charity swapped its hand-print logo for a reversed stop arrow — pointing at the 'before', not the 'after'.
閱讀案例Sehsucht wrote Mercedes-Benz Digital a visual poem of translucent meets tangible
The Berlin motion studio built Mercedes-Benz a new visual framework — translucent digital meets tangible realism — then pushed it into a literal poem.
閱讀案例A 3D hammerhead swam out of a TTC wall for the ROM's shark exhibition
For 'Sharks: Dive Deeper', Cairns Oneil, Broken Heart Love Affair and Pattison staged the first full-motion angled 3D on Toronto TTC platform screens.
閱讀案例Progressive's 'Passive Progressive' ads tease the jealous who didn't switch
Arnold Worldwide's national campaign casts passive-aggressive characters seething over other people's Progressive savings, aimed at under-35 drivers.
閱讀案例South Africa's ad board ordered Kia to pull a bakkie ad over Parkinson's complaints
Kia's Tasman ad showed people shaking before blaming old bakkies; the ARB ruled it trivialised neurological disorders and ordered withdrawal.
閱讀案例Haus of Kühl's Nairobi debut turned a skate park into Jägermeister's culture fair
Jägermeister's experiential platform's first East African edition: three stages, 36-plus Kenyan acts, a speakeasy, a streetwear market and a calm zone.
閱讀案例Hope not Hate's logo strikes out 'hate' — and its brand strikes out hate words
Blue State Digital gave the anti-racism charity a 'bar of hope' that blocks the word hate, plus a grassroots-owned system in sunshine yellow.
閱讀案例Farmers Insurance repainted itself pink and let the choir sing 'You Have Farmers'
The 'Honesty Is Our Policy' platform from Dentsu Creative trades jingles-as-declaration for radical clarity — and an impossible-to-ignore pink.
閱讀案例Sara Shakeel's crystal world launched evian Sparkling in a three-room Shoreditch pop-up
To launch its sparkling water, evian built an immersive installation with the crystal artist: a fridge that was a secret door, and an infinity room of sparkle.
閱讀案例BoobSoap made the shower a monthly breast-check reminder for CoppaFeel!
CP+B London invented a soap bar that runs out in about a month — when it does, it's time to check your boobs — with profits earmarked for the charity.
閱讀案例1Life's 'One' ad counted a 17-year love story to sell one simple policy
House of Brave counted from one look to 17 years of a couple's life, tying every number to the insurer's one-SMS, one-call, one-policy promise.
閱讀案例Westfield Sydney became a working blood bank shaped like a Christmas gift shop
whiteGREY's pop-up put eight donation stations inside the mall at peak Christmas shopping, targeting 2,200 donors and up to 6,600 lives saved.
閱讀案例Tecno wrapped a SpiceJet Boeing 737 as a three-month flying billboard for its foldable
To launch the Phantom V Fold 5G in India, Tecno branded an entire aircraft inside and out — with cabin crew demoing the fold at 30,000 feet.
閱讀案例Tails.com singled out thousands of identical labradors to sell one-size-fits-none dog food
The tailored dog food brand's first platform, 'Never Average', takes the UK's most common breed and proves even labradors are individuals.
閱讀案例TAG Heuer floated a half-pipe between two buses down the Thames for Sky Brown
WING's stunt: 15-year-old world champion Sky Brown rode a 4-metre custom half-pipe between double-decker buses by Tower Bridge.
閱讀案例Ross Kemp went door to door asking 'Happy with yours?' for Smart Energy GB
AMV BBDO cast the documentary hardman as an investigator confirming the stat that 4 in 5 Brits are happy with their smart meter — with Einstein as witness.
閱讀案例Pearlfisher gave Pirate's Booty's Captain Bob a facelift for the Gen Alpha aisle
Hershey's first big marketing push in years for the 1987 corn puff: a Pearlfisher rebrand with a new palette and wordmark, plus a cheesier recipe inside.
閱讀案例Pedigree put dogs in a daycare class to show they are not children — ABCDogs
AlmapBBDO filmed dogs at a Chicago daycare while a teacher narrated: every word fit kids and pets alike — until it didn't.
閱讀案例A Queen Street bus shelter became New Zealand's biggest pie warmer
DDB Aotearoa turned an Auckland bus shelter into a functioning pie warmer — push-button heaters and all — to launch MacKenzie Pies' two roast-inspired flavours.
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