AMV BBDO made smokers read a poster in one breath for Cancer Research UK
Anti-smoking work with no gore: a digital 6-sheet revealed its message only as long as you could blow, proving what diminished lung capacity feels like.
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300 近期案例 · 持續更新ASA banned Brighton council's 'The cosy killer' ad over an unproven pollution claim
A wood-stove poster with smoke shaped like an adult and child claimed a 78% winter pollution rise — the ASA found no evidence wood burners were the sole cause.
閱讀案例The first Bienal das Amazônias built 'Bubuia' around Amazonian waters (interview)
In an ArchDaily interview, exhibition designer Juliana Godoy describes building the biennial inside a remodeled Belém building in dialogue with the region.
閱讀案例ANNA Money's brand asks what a good-natured AI assistant looks like
NB Studio, Michael Wolff and Alice Bowsher gave fintech ANNA a hand-drawn, terracotta identity led by a clock-watching dinosaur and a sunbathing bear.
閱讀案例Airbnb's Belo: the 2014 rebrand that launched a meme storm — and stuck (interview)
In a Creative Review interview, DesignStudio co-founder Paul Stafford recalls the 2014 Belo launch that turned genitalia memes into lasting familiarity.
閱讀案例Waitrose's 3D Gastronaut burst out of Piccadilly Lights with car-sized prawns
Wonderhood Studios turned Waitrose's sci-fi food-lover campaign into a 3D anamorphic takeover of Europe's largest advertising screen.
閱讀案例UNICEF replaced its C with children — because people forgot what it stands for
Accomplice London turned the household name itself into the ad: striking portraits of children replaced the C across Outernet, print, out-of-home and social.
閱讀案例Twisties' Museum of snack-shaped curiosities stepped into Snapchat AR
PepsiCo's third Twisties Museum turned fan photos of chips that look like T-rexes and koalas into a Snapchat AR gallery via PHD and Isobar.
閱讀案例Tourisme Montréal casts every visitor as the star of a reality-TV summer
Cossette turned Montreal into a reality-show set — a trailer-style film, double-meaning review quotes on OOH, and visitors starring in their own 'next season'.
閱讀案例Timberland's first concept store fused work-boot heritage with Tokyo in Daikanyama
A plywood-and-building-materials store styled as a construction site, with Tokyo artists reinterpreting the archive and a boot-cleaning service upstairs.
閱讀案例Spotify's first India TV campaign put Anil Kapoor and Ishaan Khattar in a musical kitchen
Leo Burnett India cast a 60-something Bollywood star against his 20-something screen son for Spotify's first TV and first multilingual campaign in India.
閱讀案例Superunion turns Shangri-La's Golden Circle into a compass for the good life
The hotel group's rewards scheme became Shangri-La Circle — a calligraphy compass mark, Asian-craft patterns and a bold new yellow.
閱讀案例S+C+A+R+R's 'Never Give Up' hides a CGI dancer in one unbroken shot (interview)
Director Jack Antoine Charlot blended live action and CGI into a sequence shot about a dancer you can't quite place — selected for Communication Arts' exhibit.
閱讀案例Santee Cooper's Santees vs Coopers: a family rivalry that shifts energy off-peak
The South Carolina utility turned peak-shaving education into a comic contest between the Santee and Cooper families, ahead of its new rate structure.
閱讀案例W+K's first Sainsbury's film shoots kitchens in mono and only the food in colour
Wieden+Kennedy London debuted for Sainsbury's with 'Food Dancing': Britain dancing while cooking, in black and white except the food.
閱讀案例Round Table's 60th-year rebrand hides a knight's helmet inside the Pizza Royalty logo
Sterling-Rice Group rebuilt Round Table Pizza's identity, website, restaurants and packaging around its Knights of the Round Table lore for its 60th year.
閱讀案例PropertyGuru Finance drove six 'honest advice' vans through 27 neighbourhoods
Inspired by 'Dude with a Sign', :Teeth's vans dispensed blunt financial advice across Singapore — 1.44M consumers reached in three days, Instagram up 8.2%.
閱讀案例ATELIER ASTIL carved a Bengaluru bar and store into an Egyptian-cave maze
A 929 m² structurally difficult shell in the heart of Bangalore became a cavernous maze where curated products sit in carved niches like finds.
閱讀案例How Spike Jonze's scrappy 'Praise You' video beat the pop promo machine (interview)
A fictional dance troupe, a boombox and one camera outside an LA cinema — Spike Jonze's 1999 promo for Fatboy Slim helped usher in lo-fi music video production.
閱讀案例P&N Bank reframed 'The Power of &' around one actor who keeps turning on a dime
303 MullenLowe Perth refreshed P&N Bank's long-running platform for 25–44-year-olds with a central character who flips between human contradictions.
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