McDonald's India launched the Chicken Big Mac by making Sehwag forgettable
DDB Mudra's TVC had people mangling Virender Sehwag's name because 'Chicken Big Mac' is the only big name that matters — a wacky LTO launch.
阅读案例creatives.centerCASESTUDIES.CHAT 旗下档案
好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
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2,000 已发布案例 · 定期更新Pearlfisher unified Jim Beam worldwide around the Beam family's 'living legacy'
The 2016 global rebrand drew one design system — logo, rosette, bottle profile, die-cut label — from the family that has distilled bourbon since 1795.
阅读案例HATCH used the Whaling Museum's fame to rebrand Nantucket's history keeper
A custom typeface drawn from NHA's own artifacts and a 'Grey Lady' palette reposition the 130-year-old association as the island's story keeper.
阅读案例Delta turned its cabins into concert venues with YouTube: Overhead Originals
Kin's first-of-its-kind series films YouTube Music artists performing for onboard passengers — in-flight entertainment as original content.
阅读案例A blogger's scraper emailed 97,931 people their leaked passwords
'Julian' of ATechDad built Canary to watch PasteBin for breach dumps and warn victims directly — nine thanked him, none donated.
阅读案例ahm launched 'The Simple Bit' with New Yorker illustrator Liana Finck
Australia's challenger health insurer rebuilt its brand around hand-drawn life chaos by Liana Finck — wry truths about everything insurance isn't.
阅读案例72andSunny built a 'Safe Space' into Zurich's Z for its customer-centric rebrand
After a lockdown pitch, 72andSunny turned Zurich's Z lettermark into a 'Safe Space' for customers' plans, with inclusive colour and a new type system.
阅读案例WNBA built a signable 12-foot logo monument for its first Canadian game
For the first WNBA game on Canadian soil, NBA Canada toured a 12-foot logo sculpture through Toronto and let thousands of fans sign themselves into the moment.
阅读案例Fans accused Victoria's Secret's new inclusive campaign of 'perpetuating body dysmorphia'
When Bella Hadid posted her new VS campaign with ribs showing, comments invoked heroin chic — and the CEO insisted the brand still 'embraces very sexy'.
阅读案例Tesco Ireland greeted Dubliners one by one through a copywriter-run billboard
For a hidden new store at Charlemont Square, BBH Dublin projected live, hand-typed messages onto a 48-sheet — each one aimed at the person walking past.
阅读案例Telekom's #UNHATE turns real hate speech into AI art on the spot (interview)
In an immersive media room, visitors select a real hateful comment by gesture and three AI systems transform it into art, stripping out its toxicity.
阅读案例Khabib Nurmagomedov's Dubai flagship is built around an octagonal majlis
MEAN* built Send Location's Dubai store around an octagon-shaped majlis — half UFC echo, half Gulf gathering tradition — social space first, retail second.
阅读案例USWNT stars' brand Re-inc shipped a Gamer collection with Pentagram pixel type
Re-inc, the brand founded by four USWNT stars, claimed gaming culture with Pentagram pixel type and copy like 'this queen does NOT need to be saved'.
阅读案例Prateek Kuhad's 'Khone Do' turns a lullaby into a four-minute photomontage dream
Director Reema Sengupta built 'Khone Do' as experimental photomontage — the past, present and future of a love co-existing in one dreamscape frame.
阅读案例McDonald's Türkiye's Archie cradles a controller so gamers can eat without an AFK kick
TBWA\Istanbul turned the Golden Arches into a cradle that pulls both analogue sticks together, keeping a character moving while both hands hold a burger.
阅读案例Landor gave an AI art exhibition an identity that turns your dreams into artworks
MCA Australia's AI exhibition got a generative identity: visitors type a dream and AI renders a one-off artwork across marketing, merch and gallery.
阅读案例Levi's built its Chengdu pop-up around ROSÉ's story instead of a logo wall
For ten days in Chengdu, Levi's made ambassador ROSÉ the narrative spine of a pop-up, not a photo backdrop.
阅读案例JustFoodForDogs put tiny curated billboards in New York's uncollected dog poop
Walrus turned NYC's street dog poop into ad space: signs matched to each pile — more fibre for dry poop, two-bagger warnings — plugged fresh dog food.
阅读案例Heineken painted a fan's taunt to La Rochelle's coach where landing planes could read it
For the 2023 Champions Cup final, Heineken painted a Leinster fan's taunt to La Rochelle's coach at 15m x 10m, readable by planes landing in Dublin.
阅读案例Elgiganten's billboards looked broken on purpose to sell repair and recycling
NORD DDB made Elgiganten's screens appear cracked and glitched so the faulty-looking medium itself advertised recycling and repair for old electronics.
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