Match repositioned around adult daters with 'Adults Date Better'
Match and Mojo Supermarket launched the platform that says goodbye to casual daters — and added 'ghostbusting' and weekly matches in-app.
阅读案例creatives.centerCASESTUDIES.CHAT 旗下档案
好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App最近更新
300 条近期案例 · 持续更新Finnish insurer set YouTube's Hydraulic Press Channel on fire
LähiTapiola had Hydraulic Press Channel's Lauri crush lighters until his arm caught fire — then turned it into a 270,000-entrepreneur safety message.
阅读案例Gymshark's 'We Do Gym' platform declares it 100% a gym brand, not athleisure
Gymshark's in-house team launched 'We Do Gym', its first brand platform, built on gym-culture inside jokes and OOH billboards.
阅读案例Gloria's Helsinki fashion show played out on 200 square metres of screen
Boutique Animation wrapped fashion-show audiences in 200 square metres of video, telling a three-part tale of three Venetian legends between runway sets.
阅读案例Ford escaped an ASA ban for 'zero emissions' that caught MG and BMW
ASA took no action on Ford's Explorer Google ad: 'Zero-emissions driving' beside feature context was ruled 'unlikely to mislead'.
阅读案例Field Museum's 'Earth We're On It' rebrand declared it a science institution
Leo Burnett's identity for the Field Museum arranged its logo like an archaeological grid — recasting a dinosaur house as a 125-year research powerhouse.
阅读案例Cadbury's Worldwide Hide hides an Easter egg anywhere on Earth, with a personal clue
For its fourth year, Cadbury's global egg-hiding platform put 300,000 past hiders' real clues on OOH posters across the UK and Ireland.
阅读案例T-Mobile made AT&T change one word in its Ben Stiller satellite ad
AT&T's 'Epic Bad Golf Day' spot said help 'is' a satellite call away; after a T-Mobile complaint, the NAD made it 'will be'.
阅读案例Alabama Tourism hypnotized viewers into taking a 'Mind Trip' to the beach
Intermark's campaign for Alabama Tourism ran guided-hypnosis films that transported stressed viewers from their couches to the Gulf Coast.
阅读案例Zoomscape: a zoetrope that turns your movement into breathing light-trees
Jack Wates and Thomas Blackburn reimagined the zoetrope for Queen Square: pedestrians, scooters, cyclists and cars sculpt urban trees with light.
阅读案例Studio Drama gave Georgia Toffolo's Wild Pack a wonky 'i' and no dogs
The raw dog food brand broke pet-food codes: no animals on packs, ingredients front and centre, and flash reportage photography borrowed from indie human food.
阅读案例Spotify Japan dropped podcast listeners into a beautiful 'swamp'
'Listen, and you're hooked': Hakuhodo's campaign visualised 3M+ podcasts as a swamp that swallows listeners — with bath salts sampled at train stations.
阅读案例Slack spent two years and six iterations getting Threads right
Users begged for threading; Slack refused to ship fast, prototyped for nearly two years while usage grew eightfold to 4M daily users, then rolled it out to all.
阅读案例Sky Broadband built Sky City, a Fortnite island where lag can't follow
A playable monument to lag-free gaming: custom Fortnite island, a creator tournament, a portal from the #1 UGC map — 200k plays and 23-minute sessions.
阅读案例Riot's 'Pentaboom' assembled Southeast Asia's gaming stars for Wild Rift
A BBH Singapore short film for the Wild Rift open beta cast nine top SEA creators in scenes shot across the region, laced with League Easter eggs.
阅读案例Nutro's 'This is Clean': dogs who eat clean have the energy to get dirty
BBDO San Francisco relaunched Nutro around 'Feed Clean', flipping pet-food convention: real energetic dogs living clean lifestyles — and getting filthy.
阅读案例Netflix opened its first multi-title pop-up store at LA's The Grove
Stranger Things, Bridgerton and Squid Game merch under one roof: Netflix's first multi-title, immersive, shoppable retail activation.
阅读案例Monzo announced mascot Hot Chonk as Coventry City's Deadline Day signing
To mark a third sponsored season and Coventry's top-flight return, Monzo staged a mock press conference where Frank Lampard unveiled the bank's mascot.
阅读案例McDonald's India launched the Chicken Big Mac by making Sehwag forgettable
DDB Mudra's TVC had people mangling Virender Sehwag's name because 'Chicken Big Mac' is the only big name that matters — a wacky LTO launch.
阅读案例Pearlfisher unified Jim Beam worldwide around the Beam family's 'living legacy'
The 2016 global rebrand drew one design system — logo, rosette, bottle profile, die-cut label — from the family that has distilled bourbon since 1795.
阅读案例