Art Fund's 'Slideshow' gives UK galleries the teaser-trailer treatment in cinemas
MullenLowe UK's 60-second cinema film tours museums, galleries and historic houses in slow slide apertures to sell the National Art Pass.
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好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
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2,000 已发布案例 · 定期更新Angel's Envy let an AI Whiskey Guardian answer shoppers at a NYC pop-up
A 21+ holiday pop-up at Chelsea Market paired QR-code gifting, tastings and bottle engraving with a two-way AI whiskey Q&A on a mirrored tablet.
阅读案例Air New Zealand patented Economy Skynest nap pods for long-haul economy flyers
Six full-length sleeping pods nested inside economy — pillow, sheets, privacy curtain, dim lighting — bookable for a fee on 17-hour flights.
阅读案例Air India turned its jharoka window into a golden talisman for its rebrand debut
McCann India's debut film for the airline's new identity follows a girl whose golden jharoka talisman opens a window of possibilities to the future.
阅读案例Tourism NZ painted the Lord of the Forest onto a Melbourne corner to sell Northland
TBWA\Sydney's eight-week Northland push opened with a bespoke mural of Tāne Mahuta, New Zealand's oldest kauri tree, painted at La Trobe and Swanston.
阅读案例Pets at Home knew the food was right when the kitten did the perfect poo
T&P's nutrition campaign crowned the humble poo as the unmistakable sign of the right pet food, putting 5,000 store colleagues front and centre.
阅读案例Paula Scher dotted a non-profit's name with red periods to fight the tampon tax
Paula Scher renamed Menstrual Equality to Period Equity and studded its logotype with red dots — punctuation as product — for the US tampon-tax repeal fight.
阅读案例nib's new brand platform cast an over-enthusiastic 'nib guy' for a grudge purchase
Dentsu Creative's platform admitted nobody sings about health insurance — except the over-eager nib persona who keeps trying to make members' lives better.
阅读案例The NFL let players rewrite their own scripts for a season-long kickoff campaign
72andSunny staged a season kickoff table read where Keegan-Michael Key and NFL stars pitch absurd script rewrites, airing the league's 'scripted' meme.
阅读案例Mattessons' mild anarchist quits crisps for meat in Saatchi's Snackarchist campaign
A geeky 'Snackarchist' breaks small rules — scooters past signs, loiters where told not to — and breaks the biggest one: he snacks on meat, not crisps.
阅读案例Mammoth Lakes sold a real-life fantasy land and asked visitors to keep it unreal
The Shipyard's 'The Real Unreal' shot Mammoth Lakes like a video-game world to argue the landscape is a fantasy visitors must actually protect.
阅读案例Laneige and Boots threw a 'Juice Pop' record party to launch lip tints in London
Backlash took over Boots Covent Garden and the piazza outside with record displays, Spin to Win and an amp-shaped pop-up: 750 visitors, 850 prizes won.
阅读案例IKEA dressed a couple's small moments up as Grand Prix wins and Broadway bows
Mother London's 'Wonderful Life' showed an elderly couple winning Grand Prixs and taking Broadway bows — then revealed each as backyard tennis and a bookshelf.
阅读案例Happn filmed love at first sight three times over to sell cross-path serendipity
Happn's European campaign staged the first glances and awkward smiles of three couples' beginnings, dramatising its promise: find who you cross paths with.
阅读案例GIO planted its red safety mat where Sydney accidents are waiting to happen
Leo Australia took GIO's TV safety mat into the street: life-size accident scenes — pole through a house, rear-ender, break-in — softened by the red mat.
阅读案例Fortnum's turned biscuits into a destination with The Biscuitorium at Piccadilly
Design Bridge and Partners named and branded a 2,000sqm biscuit hall inside Fortnum & Mason's flagship, its clock borrowed from the store's 1964 facade.
阅读案例DIRECTV pasted its search bar next to Hollywood's show billboards after the Emmys
TBWA\Chiat\Day LA put DIRECTV's search bar beside billboards for Andor and The Pitt right after the Emmys, so every winner looked one search away.
阅读案例Diablo IV introduced its new mercenaries with a demented '80s toy-commercial parody
The Many made SlayPals for Diablo IV: Vessel of Hatred — a blood-soaked Saturday-morning nostalgia series that launched with no paid media.
阅读案例A delivery driver delivered the players in Chicago Sports Network's first ever spot
TDH won CHSN in a pitch and six weeks later launched the network with 'Delivery', a driver dropping off players, fandom and icons across 77 neighbourhoods.
阅读案例Burger King Spain let PS4 players order delivery from inside PlayStation Plus
Burger Clan: for four weekends in 2017, PlayStation Plus members in Spain could order Burger King en Casa without ever putting down the controller.
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