What it had to solve
Kuhad wanted to visualise 'the deep physical and emotional intimacy that lovers share by the idea of them being in bed together' — a sentiment he described as a beautiful lullaby, and director Reema Sengupta set out to make 'an epic 4-minute-long dream'.
How it works
Sengupta built whimsical, fantastical dreamscapes with collage art brought to life by Rushil Bhatnagar and Sourya Sen, using experimental photomontages to let past, present and future share the frame. The video premiered on 24 August 2021 alongside the four-track EP recorded in Mumbai and released via Elektra Records.
What it did
The material reports no viewership data; the video completed the EP's visual world — where 'Shehron Ke Raaz' went nostalgic dance in real spaces, 'Khone Do' went inside the dream.
Background
For 'Khone Do', the final video from his Hindi EP 'Shehron Ke Raaz', singer-songwriter Prateek Kuhad handed director Reema Sengupta a theme rooted in private experience: the deep physical and emotional intimacy of lovers sharing a bed, a feeling 'that's privy only to these lovers'.
Sengupta's answer was structural, not scenic: experimental photomontage. Collage art by Rushil Bhatnagar and Sourya Sen came to life in whimsical, fantastical dreamscapes where — as she put it — the past, present and future can all co-exist in the same frame, a deliberate contrast to the EP's title video, which explored timelessness through a nostalgic dance video in real spaces.
The video arrived on 24 August 2021 as the EP landed on streaming platforms via Elektra Records, completing a four-track set ('Kasoor', 'Tere Hi Hum', 'Shehron Ke Raaz', 'Khone Do') recorded in Mumbai that marked Kuhad's return to writing and singing in Hindi.
Why it lands
Photomontage suits a song about timelessness — it literally layers moments into one frame.
The contrasting technique gave the EP two distinct visual worlds instead of one repeated formula.
The director's self-set brief — an epic four-minute dream — put craft ambition ahead of promo convention.
What you can take
A song's mood can dictate technique: for a lullaby about timelessness, collage dissolves the line between memory and present.
Since then
'Khone Do' streamed on Kuhad's official YouTube channel from release; 'Shehron Ke Raaz' was available on all streaming platforms via Elektra Records.
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