The airline was preparing an Auckland–New York route of 17 hours 40 minutes and needed a credible answer to economy's 'third circle of hell' reputation on ultra-long-haul flights.

A cabin nested within economy holding six lie-flat sleeping pods bookable for a fee — hostel bunks with privacy curtains, dim lighting and real bedding.

Air New Zealand developed the Economy Skynest over three years with feedback from more than 200 customers, filed patent and trademark applications, and detailed the spec: full-size pillow, sheets and blanket, ear plugs, dim lighting and a privacy curtain per pod.

No commercial results yet — as of February 2020 the airline was still assessing the product's viability, with pods to be bookable at a to-be-determined fee and pricing undecided.

In February 2020, Fast Company revealed Air New Zealand's patent and trademark applications for the 'Economy Skynest': a small cabin nested within the economy class, holding six 'sleeping pods' with full-length beds so economy passengers could lie flat on long flights.

Each pod came specified like a tiny hotel bunk: full-size pillow, sheets and blanket, ear plugs, dim lighting and a privacy curtain — 'about as private a setting as you can get in economy'. Observers couldn't decide whether the stacked arrangement resembled hostel sleeping accommodations or 'a human shelving unit'. Economy fliers would book a pod at an additional fee, though pricing was 'to-be-determined' and a spokesperson said the airline was still assessing the product's commercial viability.

The point of difference was real: other airlines already had sleeper beds, but only up front — 'shell out thousands of dollars for a first or business class suite, and you can sleep like a baby', as one sleep-guide roundup put it. In economy, the best advice on offer was picking your seat pitch.

Air New Zealand developed the Skynest over three years with feedback from more than 200 customers — a serious bet for an airline whose upcoming Auckland to New York route would run 17 hours and 40 minutes, among the longest in the industry.

It moved the industry's most coveted perk — the lie-flat bed — into the cabin that had never had one, instead of upselling another business-class variant.

Three years of development and 200+ customer interviews signal a product bet, not a press-release concept.

Filing patents and trademarks before proving viability shows the airline staking the territory before rivals copied it.

The surest premium upgrade is the one nobody has sold to the cheapest cabin: take the perk everyone associates with the front of the plane and move it to the back.

As of February 2020, the Skynest existed in patent filings and revealed designs, with commercial viability under assessment and no launch date or pricing announced.

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  1. Nap pods are here to make flying economy less dreadful fastcompany.com