Sky Broadband built Sky City, a Fortnite island where lag can't follow

Engage gamers who are unreachable through traditional media, and make the brand's speed promise experiential rather than claimed.

Guild Esports launched the Speed Showdown, described as a first-of-its-kind creator-led tournament, kicking off with Guild pro Ruby 'RubyPlays' inviting gamers to the island; Sky also partnered with the #1 Fortnite creator TheBoyDilly, placing a portal from his #1 UGC map Go Goated Zone Wars into Sky City for 72 hours.

200k+ plays (+2,000% above category benchmark) and 23-minute average playtime; 3M+ brand interactions; chosen for Epic's Picks within 24 hours and featured there for 8 days, often at #1 or #2; brand uplift: Meta ad recall +3.3%, TikTok ad recall +3%, awareness +2.5%, brand association with gaming +2.6%.

Sky Broadband had a reach problem: fast, reliable broadband was easy to claim but the gaming community 'weren't reachable through traditional media'. The answer was Sky City — a custom Fortnite island built in the sky, 'like the brand name, but also high above the sluggish street-level play to ensure a seamless, high-speed playground'. The island is explicitly a playable monument to Sky Broadband and lag-free competitive gaming.

Distribution was creator-led. Guild Esports launched the Speed Showdown, a creator-led tournament it described as first-of-its-kind, kicking off with Guild pro-Fortnite player Ruby 'RubyPlays' inviting gamers into 'an awesome mix of smart and competitive gameplay elements'. Sky then partnered with TheBoyDilly, the #1 Fortnite creator, placing a portal from his #1 UGC custom map, Go Goated Zone Wars, directly into Sky City for 72 hours.

The results came fast and stacked: within 24 hours of launch the island was chosen for Epic's Picks — Epic highlighted its creativity, fun gameplay and engagement — and it stayed featured for 8 days, often at #1 or #2. Sky City logged over 200k plays, +2,000% above the category benchmark, with 23 minutes of average playtime and 3M+ brand interactions. Brand uplift followed: Meta ad recall +3.3%, TikTok ad recall +3%, awareness +2.5%, and brand association with gaming +2.6%. Sky positioned the island to live on and carry more of Sky's IP in future.

The island literalises the product claim: high above street-level play is where lag can't touch you, so the game design itself argues for the broadband.

Creator distribution beat media spend: a 72-hour portal from the #1 UGC map bought an audience ads could never reach.

Epic's Picks turned the platform into a co-signer — curation by the game's own maker became the campaign's earned-media engine.

Demonstrate the product's promise inside the medium you're selling to: a broadband brand proves low lag best in a game where lag is the enemy.

As of the February 2026 case publication, Sky City had logged 200k+ plays, an 8-day run on Epic's Picks and 3M+ brand interactions, and Sky planned for the island to live on and feature more of Sky's IP in future.