Riot's 'Pentaboom' assembled Southeast Asia's gaming stars for Wild Rift

Celebrate the region-first open beta of League of Legends: Wild Rift and bring the Southeast Asian community closer, with the film named for the 'Pentakill' — defeating all five enemies in short succession.

Shot across Southeast Asia by director Roslee Yusof with BBH Singapore and Freeflow Productions, starring Indonesia's Jess No Limit, Thailand's ZBingZ, Vietnam's Do Mixi, the Philippines' Alodia Gosiengfiao, Malaysia's Soloz, Taiwan's BeBe and Singapore's JianHao Tan, Danial Ron and Sylvia Chan, with dozens of League Easter eggs hidden for eagle-eyed fans; music by Squeak E. Clean Australia.

No view counts in the source; the film marked the region-first open beta that went live October 28, 2020, running alongside the ongoing K/DA in-game event.

To celebrate League of Legends: Wild Rift's open beta — which Southeast Asia got before anyone else in the world, live from October 28, 2020 — Riot Games commissioned a short film titled 'Pentaboom', an ode to players in the region. The name draws on the hard-earned 'Pentakill', achieved when a player defeats all five opponents in short succession, and the film's call to action is for gamers to 'seize the moment and forge their own legends with crazy outplays'.

The star power was deliberately regional: cameos from Indonesia's Jess No Limit, Thailand's ZBingZ, Vietnam's Do Mixi, the Philippines' Alodia Gosiengfiao, Malaysia's Soloz, Taiwan's BeBe, and Singapore's JianHao Tan, Danial Ron and Sylvia Chan. Scenes shot across Southeast Asia each put a novel spin on familiar local moments — Ezreal and Garen cosplayers duelling at Marina Bay, the film dissolving into SEA food culture with Penta-Boba Milk Tea and Nasi Lemak 'Pentaboom' — with dozens of League Easter eggs for eagle-eyed fans.

Riot's GM for Southeast Asia, Hong Kong, Taiwan and Macau, Justin Hulog, said SEA was the first region in the world to play Wild Rift 'and we wanted to celebrate that', hoping the film would 'bring our Southeast Asian community closer together'. BBH Singapore strategy director Alasdair Gray framed the insight: 'A new game creates new stars' — a moment full of potential for an agency full of gamers.

Region-first was the story: SEA players got the game before the world, so the celebration had to be visibly theirs, not a global asset dubbed down.

Casting creators from seven markets turned each country's fandom into a distribution channel of its own.

Hiding dozens of Easter eggs made rewatching and frame-hunting part of the launch itself — community engagement as game design.

For a regional launch, cast the region's own stars and let fans spot the references — recognition, not reach, is what builds a community.

The film launched in November 2020 alongside the regional open beta that went live October 28 and the ongoing K/DA event, with players able to log in for exclusive rewards.