Aardman's 'Gulp' became the world's largest stop-motion film in a Nokia follow-up to 'Dot'

Another branded short for Nokia from Aardman Animation, with Portland's Wieden+Kennedy the agency behind the campaign.

Aardman filmed the two-minute story on 'the world's largest stop-motion set' and released it online in August 2011, accompanied by a behind-the-scenes film showing how it was made.

Short of the Week featured the film and called the result 'pretty neat' — while judging the Jonah-style story 'pretty meh' — pointing readers to the making-of as possibly the most entertaining part.

In August 2011, Short of the Week featured 'Gulp', Aardman Animation and Nokia's follow-up to their hit branded film 'Dot' — which had been hailed as 'the world's smallest stop-motion'. For symmetry's sake, 'Gulp' was filmed on 'the world's largest stop-motion set', with Wieden+Kennedy Portland the agency behind the campaign.

The two-minute film tells a Jonah-style adventure of a fisherman getting caught in the belly of a giant fish. Short of the Week's Jason Sondhi found the result 'pretty neat', though the story 'pretty meh' — noting that the most entertaining part might just be the behind-the-scenes video showing how it was made.

The film ran under two minutes and was released online, extending the series of scale-stunt stop-motion shorts that paired Aardman's craft with Nokia's brand.

The 'world's largest stop-motion set' claim mirrored 'Dot's 'world's smallest' — symmetry as publicity.

Aardman's name guarantees stop-motion craft at any scale.

A two-minute Jonah story kept the film shareable and light.

Publishing the behind-the-scenes turned the production itself into content.

Record-breaking craft earns attention, but the making-of can outshine the film: show the impossible setup and the audience forgives a thin plot.

The film was featured by Short of the Week in August 2011, with the making-of video drawing viewers on YouTube.