The archive · Marketing & Growth · Strategic decision · 2026
Snoopy in Style NYC turns Snoopy's fashion résumé into a 16,000-square-foot exhibition
Peanuts and the Schulz Museum show archival designer looks beside new Snoopy commissions by BODE, Coach, Levi's and more, across ten immersive zones.
Peanuts Worldwide · Charles M. Schulz Museum and Research Center
What it had to solve
Snoopy had been dressed by Chanel, Hermès, Dior, Armani and Givenchy — some creations appeared in a 1990 exhibition at the Louvre — yet that history had never been presented as a single story. After a Paris presentation, Peanuts Worldwide and the Charles M. Schulz Museum and Research Center opened a New York edition: 16,000 square feet and ten immersive zones in Manhattan's Meatpacking District, with each designer given complete freedom.
How it works
For a dog whose everyday wardrobe is little more than a red collar, Snoopy has accumulated a striking fashion résumé: Chanel, Hermès, Dior, Armani and Givenchy have dressed him over the decades, and some of those creations appeared in a 1990 exhibition at the Louvre in Paris. Snoopy in Style NYC, opening September 2, 2026 in Manhattan's Meatpacking District, is a 16,000-square-foot attempt to show that whole history in one place.
The exhibition brings together archival fashion, newly commissioned designer looks and installations tracing Snoopy's influence across fashion, sports, music and popular culture. It follows a previous presentation in Paris but expands the concept for New York with ten immersive zones curated by the Charles M. Schulz Museum and Research Center. New looks for Snoopy and Woodstock come from BODE, Christopher John Rogers, Coach, Collina Strada, GAPStudio designed by Zac Posen, Kith, Levi's, LUAR, Sandy Liang and others.
'They all have a way of interpreting looks for him that display some semblance of their own taste, but give Snoopy the personality and style he deserves,' says Melissa Menta, SVP of global brand and communications at Peanuts, adding that the designers were given complete freedom. Placing archival pieces beside the new commissions creates a timeline of how different generations read the same character — possible, Menta argues, because Schulz's line is so economical: a white body, black ears and nose, and a spare hand-drawn outline.
The New York edition widens the frame beyond fashion: a tennis installation explores Schulz's friendship with Billie Jean King and his advocacy for Title IX and the Women's Sports Foundation, Joe Cool's Listening Lounge celebrates the music of Vince Guaraldi through a DJ booth, rare albums and archival material, and the show nods to Peanuts' own New York roots — the syndicate that first debuted the strip in 1950 was based there. The exhibition ran at 25 Little West 12th Street until September 26.
Why it lands
- Showing archival and commissioned work side by side makes the through-line visible: designers from the 1980s and from 2026 are answering the same simple line.
- Giving designers complete freedom lets each imprint their own taste on Snoopy, keeping the character culturally current without redrawing him.
- Snoopy's sparse visual design — white body, black ears, economical line — is exactly what makes him an easy canvas for many hands, and the show is built on that property.
- Ten immersive zones carry the idea beyond clothing into the tennis, music and city histories Schulz's character already lived in, so the exhibition reads as culture rather than merchandise.
What it did
The exhibition opened September 2, 2026 at 25 Little West 12th Street and ran through September 26, giving a character first drawn in 1950 a new chapter in fashion. Peanuts' Melissa Menta positions Snoopy as 'the only character who can claim a decades-long relationship with designers dating back to the early '80s,' with the show's central move — archival and new work side by side — making visible how each generation makes him 'their own.'
What you can take
A deliberately simple character is a co-creation asset: keep the silhouette recognizable, give designers freedom, and set new work beside the archive so continuity and reinvention amplify each other.
Since then
Snoopy in Style NYC opened September 2, 2026 in a 16,000-square-foot Meatpacking District venue at 25 Little West 12th Street and remained on view through September 26, covered by design and city press as the character's fullest fashion showcase to date. Peanuts positioned the show as proof of Snoopy's decades-long designer relationships, and the article notes that his costumes and the designers dressing him keep changing while the spare 1950 silhouette stays instantly recognizable.
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