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The archive · Work & Ways of Doing · People decision · 1998–1999

Amazon's Bar Raiser: a trained outside interviewer with veto power guards every hire

Since 1999 every Amazon hiring loop has included a Bar Raiser from another team, trained and armed with veto power to stop standards slipping in hypergrowth.

Amazon.com

The ideaPut a trained 'Bar Raiser' from outside the team into every hiring loop with veto power, so no hire can ever lower the company's average quality bar.substantial

What it had to solve

By the late 1990s Amazon was growing so fast it could not hire quickly enough, and stretched managers rationalized 'a warm body is a warm body'. Jeff Bezos's 1998 shareholder letter set the doctrine — every hire must raise the bar — and Amazon formalized it in the 1999 tech-hiring plan as the Bar Raiser.

How it works

In the late 1990s Amazon was growing so quickly that it could not hire enough people, and Brad Stone's The Everything Store records how tempting it was to rationalize 'a warm body is a warm body'. Amazon's core values included a 'high bar for talent', and in his 1998 shareholder letter Jeff Bezos told interviewers to ask three questions before any offer: would you admire this person, would they raise the average effectiveness of the group, and along what dimension could they be a superstar?

To make that bar stick, Amazon adapted Microsoft's senior-interviewer idea and formalized its own version in the 1999 hiring plan for tech candidates, initially called the Barkeeper Program. Bar Raisers are skilled interviewers who are nominated and undergo lengthy training; they typically come from outside the team doing the hiring, so they act as objective third parties and stewards of Amazon's Leadership Principles.

The power that made the role famous was the veto: a Bar Raiser can reject a candidate who does not meet the goal of raising the company's overall hiring bar, and even the hiring manager cannot override it. Amazon's own description makes the ambition concrete — every person hired should be better than 50% of those currently in similar roles, so each hire literally 'raises the bar'.

The practice outlived the growth crisis that created it. Amazon still publishes guides for applicants explaining how Bar Raisers fit into interviews, and CEO Andy Jassy still cites the hiring system as 'one of Amazon's crown jewels'.

Why it lands

  • Hiring under growth pressure is where standards quietly slip; a veto from outside the team makes 'raise the bar' enforceable, not aspirational.
  • Because Bar Raisers are not filling the seat and do not report to the hiring manager, they can reject a candidate the team has already fallen for.
  • Nomination plus lengthy training kept the role scarce and expert, so its judgments carried weight across the whole company.
  • Naming the goal — each hire better than 50% of peers in similar roles — gave reviewers a concrete test instead of a vague feeling.

What it did

The veto made the bar structural rather than aspirational: Amazon's own material says every person hired should be better than 50% of those in similar roles, and the practice became the company's signature hiring system — CEO Andy Jassy still calls it 'one of Amazon's crown jewels'.

Write-upAmazon's own Bar Raiser explainer

What you can take

When growth pressures push standards down, give quality a veto: an independent, trained interviewer from outside the team can say no when the hiring manager cannot.

Since then

The Bar Raiser became Amazon's signature hiring practice and a reference point for other companies trying to protect quality while scaling. Amazon kept publishing first-party material about it — a 2019 explainer of how the company hires and 2024 interview tips written by Bar Raisers themselves — and Bezos's 1998 doctrine reappeared in later shareholder letters, with Amazon saying that holding the hiring bar high 'will continue to be the single most important element of Amazon.com's success'. Andy Jassy has called the system one of Amazon's crown jewels.

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