Total ran out of fuel in space — so its aliens refuelled at a service station

Unveil the upgraded service-station network's first new tagline in 25 years — 'Energizing Life. Every Day.' — internationally.

A half-human, half-alien spaceship crew runs low on fuel, touches down at a Total station and finds everything they need — fuel, café, Wi-Fi — light-years from home

A film by Antoine Bardou-Jacquet through Partizan London shows the alien crew enjoying an Excellium-fuelled break before heading off 'energized'; the campaign deployed across Europe, North Africa, the Middle East and Asia.

The film introduced the station network's new tagline internationally; no results figures reported.

In March 2016 Total launched 'Space Travellers', a quirky campaign created with BETC for its upgraded network of service stations in France and worldwide, deployed internationally across Europe, North Africa, the Middle East and Asia.

The film, directed by Antoine Bardou-Jacquet through Partizan London, depicts a half-human, half-extra-terrestrial crew whose low-on-fuel spaceship touches down at a Total service station. Despite being light-years from Earth, they find everything they need — Excellium fuel, the store's wares, a café and free Wi-Fi — and enjoy a pleasant, refreshing break before continuing on their way, newly 'energized'.

The campaign sits inside Total's 'Committed to Better Energy' corporate positioning launched in 2014, and twenty-five years after the legendary slogan 'You know where to turn', unveils the station network's new tagline: 'Energizing Life. Every Day.' — a promise that Total stations change with the times and are enjoyable places to be.

Aliens with nowhere else to stop are the purest argument that a service station is a destination, not a detour.

The film sells everything the upgraded network added — store, café, Wi-Fi — by showing even extraterrestrials wanting them.

A 25-year-old slogan had done its job; a film this odd makes the new tagline feel like a change worth noticing.

One wordless premise travels across the campaign's many markets without translation friction.

To sell a pit stop, make your customers from the one place with no alternative — deep space.

The campaign rolled out internationally from March 2016 carrying the new 'Energizing Life. Every Day.' tagline. No results figures are reported.