A CBD brand named Office Supplies packages its products to blend into the workplace

CBD products usually lean on cannabis visual codes; a brand aimed at the office environment needed the opposite: packaging that disappears into a professional setting.

Brand the CBD line as dull workplace stationery — monochrome packs, bold industrial type — so the products read as office essentials rather than cannabis.

Simple Packaging Studio built the identity around sleek, monochromatic packaging with bold typography and industrial elements, turning the CBD products into what look like workplace supplies with an impactful shelf presence.

No sales figures are given. The design's aim, as featured by The Dieline in July 2024, is shelf impact while blending into professional settings.

Simple Packaging Studio designed the identity for Office Supplies, a CBD brand positioned for the office environment. The conceit is in the name: the products are presented as workplace essentials rather than cannabis products.

The packaging is sleek and monochromatic, with bold typography and industrial elements — the visual language of toner boxes and desk supplies, not dispensary shelves. The studio says the design gives the range an impactful presence on shelf while letting it blend into a professional setting.

The Dieline featured the project in July 2024. The material gives no sales or distribution figures.

The brand name 'Office Supplies' is the idea: it positions the product as boring workplace equipment before the package is even opened.

Monochrome, industrial design borrows the authority of stationery, defusing the cannabis cues that would make the product unusable at work.

The camouflage widens the buying occasions: desks, offices and professional gift exchanges instead of the usual CBD aisles.

When a product's category carries a stigma, the fastest way into a new context is to borrow the visual language of the context, not the category — the brand name itself does the camouflaging work.

The material records no sales figures or retail partnerships. The project stands as a packaging-concept feature on The Dieline.