Milou Beauty put Braille on its skincare packaging — a first for Australasia

Milou Beauty is a purpose-driven skincare brand from New Zealand committed to sustainability and inclusivity, reflecting a dedication to beauty that benefits the greater good.

Integrate Braille into the skincare packaging so visually impaired customers can read the pack — claimed as a first for beauty in Australasia.

Braille was incorporated into the packaging across glass bottles and paperboard cartons, with Laura Feavearyear at Creative Jam as the creative force behind the project.

The Dieline featured the packaging on 4 July 2024; no sales figures were published. The brand's Braille claim was reported as a first for Australasian beauty.

Milou Beauty is a purpose-driven skincare brand from New Zealand committed to sustainability and inclusivity. The Dieline reports it stands out as the first beauty brand in Australasia to incorporate Braille into its packaging, making its products accessible to visually impaired individuals.

The Braille integration puts reading into the hands of customers who cannot rely on printed labels, in line with Milou's ethos of making conscious skincare available to everyone. The packaging spans glass bottles and paper-based cartons, with Laura Feavearyear at Creative Jam as the creative force behind the project.

The Dieline featured the packaging on 4 July 2024.

Skincare products are told apart by reading; Braille is the only way a blind customer can independently pick the right product off the shelf.

Being first in the region turns an accessibility feature into a brand position rather than a compliance chore.

Inclusivity built into the physical pack is verifiable at the moment of purchase, not just claimed in the advertising.

Accessibility is a design decision, not a press release: building it into the primary pack is what turns an ethos into something a customer can hold — and read — at the shelf.

The Dieline covered the packaging on 4 July 2024; no commercial results were reported.