A delivery driver delivered the players in Chicago Sports Network's first ever spot

Win and launch an awareness campaign for the newly created Chicago Sports Network within six weeks, putting fans and neighbourhoods ahead of the games.

Literalise the launch promise: a delivery driver quite literally delivering players, fandom and sports icons to viewers across Chicago's neighbourhoods

Flagship spot 'Delivery' (:30 and :15) ran on local TV as the network's first creative; a second spot followed on 7 October, backed by digital billboards, Chicago Transit Authority buses, social, local radio and Google Search.

CHSN's first campaign was developed and launched within six weeks of winning the account; no audience figures are reported.

Chicago agency Tom, Dick & Harry Creative was named agency of record for the newly launched Chicago Sports Network (CHSN), the broadcast home of the Chicago Blackhawks, Bulls and White Sox, winning the account in early August 2024 after a pitch that began in mid-July. CHSN set out to put Chicago and its fans first, celebrating individual neighbourhoods and elevating the city's sports passion.

TDH developed and launched the network's first campaign within six weeks. The flagship spot, 'Delivery', shows a delivery driver quite literally delivering players, fandom and sports icons to viewers across the city, running in :30 and :15 formats on local TV; a second spot launched on 7 October, with digital billboards, CTA buses, social, local radio and Google Search behind it.

CHSN executive vice president Dan Jones said the campaign captures the essence of the network — the spirit of Chicago fans across the city's varied neighbourhoods from a street-level view — as CHSN differentiates itself from traditional sports coverage by celebrating the fandom of all 77 neighbourhoods.

A launch network owns no history, so claiming the streets and 77 neighbourhoods stakes territory the incumbents never filmed.

The delivery conceit makes an abstract promise — players and fandom, to your door — into a single visual joke local TV can carry.

Six weeks from pitch to air forced one flagship idea plus adaptable formats instead of a sprawling launch tape.

Name-checking buses, billboards and radio puts the media itself on Chicago's streets, matching the street-level positioning.

A challenger broadcaster launches by naming what incumbents skip — the fans and streets, not the games.

The campaign launched with 'Delivery' on local TV in October 2024, with a second spot from 7 October and messaging across digital billboards, CTA buses, social, radio and search. No audience figures are reported.