What it had to solve
A road-trip film for the Mégane E-Tech electric had to put energy and driving sensations front and centre, drawing on the conventions of the road trip.
The idea
Everything the passing EV physically reacts — a dog's fur, a motorcyclist's and a diner's hair stand on end, toy horses come alive — energy made visible.
How it works
The camera follows the car's lines through shocked-bystander gags and a nod to the first Mégane film with galloping little horses, scored to Oasis's 'She's Electric' — synced in an ad for the first time — in Paul Canning's radiant acoustic folk reinterpretation.
What it did
No results reported yet; the film's job was positioning — 'It doesn't just drive, it electrifies... Megane doesn't follow the road: it redefines it', said Renault global CMO Arnaud Belloni.
Background
LBB reported on 2026-03-13 that Publicis Conseil launched an 'electrifying' campaign for Renault's Mégane E-Tech, drawing on road-trip conventions with a camera that follows the vehicle's lines so closely you feel every acceleration and trajectory.
The film's conceit is physical: the electric power of the Megane shows up as instant reactions in everyone it passes — a passerby's dog's hair stands on end, a motorcyclist's and a diner customer's hair electrifies, and little horses spontaneously come to life, a nod to the first film of the Megane saga.
The track is Oasis's 'She's Electric', revisited by folk-rock artist Paul Canning and synchronised for the very first time in an advertising campaign. Renault global CMO Arnaud Belloni said the film conveys 'the excitement of every electric mile travelled. No neutrality, no lukewarmness: Megane imposes its energy... Megane doesn't follow the road: it redefines it.'
Why it lands
Sensory side-effects make an invisible selling point — electric drive — visible and memorable without a single spec on screen.
Casting Oasis's 'She's Electric', synced for the first time, buys instant tonal fit and rock-cultural cachet for the EV.
The galloping toy horses quietly link the new film to the original Megane saga, borrowing heritage for the electric era.
What you can take
Show a car's character through other people's reactions — the world itself becomes the test drive.
Since then
As of the March 2026 report, the campaign was live with Publicis Conseil, carrying the energy-and-sensation positioning for the Mégane E-Tech.
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