Ramsbury's 'Never Out of Place' took its gin where no distillery ad goes

Ramsbury Single Estate, born in 2015 on the English countryside, wanted to launch as a challenger premium spirits brand globally and connect with a younger audience without the category's provenance tropes.

Launch a countryside gin by refusing every cliche — the bottle in settings no distillery ad would dare, with wit and the line 'as long as you're you, you're home'.

A global 'Never Out of Place' campaign led by B-Reel: a launch film shot on 35mm by Daniel Eskils at Tarot Productions placing the product far from farm visuals, plus stills of the signature Gin and Vodka in expected and unexpected locations, a refreshed visual ID, running on online video, VOD, digital out-of-home and social.

No results were published. The campaign ran until October 31, 2023 across the UK, Canada and Germany, laying the visual and tonal foundations for the brand's global push.

In September 2023, Ramsbury Single Estate Distillery launched its first global campaign, 'Never Out of Place', created by Stockholm-headquartered agency B-Reel. The English countryside distillery, born in 2015, had always looked to go its own way — and where most distilleries linger on hyper-local provenance, heritage or overused 'field to bottle' language, Ramsbury and B-Reel chose an unexpected, entertaining and bold approach to reach a younger global audience that values individualism and exploration.

The launch film, directed by Daniel Eskils at Tarot Productions, was shot on 35mm — a distinct and bold choice for a spirits brand today — and spotlights the product in settings far from micro-distillery farm visuals, mixing aspirational premium style with down-to-earth wit. The thought underneath: 'as long as you're you, you're home.' Alongside the film, B-Reel shot stills of the signature Gin and Vodka carefully placed in locations both expected and unexpected to pay off the tagline, and refreshed Ramsbury's visual identity across the assets.

'Never Out of Place' ran until October 31, 2023 in the UK, Canada and Germany, across online video, VOD, digital out-of-home and social — laying the foundations for a premium brand setting itself apart in an overcrowded market.

Premium spirits advertising was saturated with provenance and heritage cues, so breaking the trope made the brand visible.

The target audience — younger, global, individualistic — matches a brand whose message is that you belong anywhere as yourself.

Shooting on 35mm signalled craft and confidence, reinforcing premium positioning without saying 'premium'.

A single clear tagline, 'Never Out of Place', tied film, stills, refreshed identity, OOH and social into one coherent platform.

In a category with a settled visual formula, the fastest way to look premium is to break the formula confidently — confidence itself becomes the positioning.

As of the September 2023 announcement, the campaign was live until October 31, 2023 in the UK, Canada and Germany across online, VOD, DOOH and social. No performance results were published; the work established the tone and refreshed identity for Ramsbury's global ambitions.