What it had to solve
Gebbia, who had worked on streamlining the federal retirement process, led the studio created by executive order; the product had to win people skeptical of both government and AI.
The idea
One AI-powered front door — america.gov — to all 29,000 US government websites, with a quality bar set by whether your grandma can get what she needs from it.
How it works
The National Design Studio spent its first year building america.gov as the central entry point for how Americans get what they need from the government — an AI-powered site that routes people to services — alongside projects including TrumpRx, Trump Accounts and Realfood.gov. Gebbia frames the design bar as the "grandma test": respect and trust, built for scale.
What it did
america.gov launched in 2026 as the studio's flagship of year one (verified live, October 2026). Usage figures are not available; the account here is self-reported in the interview.
Background
In an interview on the Dialectic podcast (episode 59, released 9 October 2026), Airbnb co-founder Joe Gebbia describes his first year as the first US Chief Design Officer — a role and a National Design Studio created by executive order of President Trump in August 2025. Its flagship project, america.gov, has just launched: the central entry point for government services, which Gebbia describes as a single, AI-powered front door to 29,000 government websites.
Gebbia says the studio designs for people who don't trust AI or government, and sums up the quality bar as the "grandma test" — going beyond the mom test. He traces the approach to his RISD project CritBuns, which taught him design is half product and half story, and to Airbnb, where design meant helping strangers feel comfortable in each other's homes; before the studio he worked on streamlining and digitising the federal retirement process at DOGE.
The conversation also covers the studio's other projects — TrumpRx, Trump Accounts and Realfood.gov — its recruiting pitch to ambitious technologists, and a countdown clock to 2028 that frames the work as something meant to endure beyond one administration. All claims about america.gov's scale and workings are self-reported in the interview; the site itself is live as of October 2026.
Why it lands
Twenty-nine thousand separate websites meant Americans struggled to find what they needed — one front door attacks discoverability directly.
The grandma test sets the bar above compliance: design for the least trusting user and everyone else clears it too.
Building for users who distrust both government and AI forces plain language and visible reliability into the product.
A countdown clock to 2028 creates urgency and an explicit goal to outlast one administration.
What you can take
Trust at scale is a design decision: give the skeptical user a single front door that respects them — the quality bar isn't a demo, it's whether someone's grandma gets what she came for.
Since then
The interview ends with a countdown clock toward 2028 and a roadmap for america.gov laid out in the episode, plus a recruiting push to bring technologists into public service. Independent usage figures are not yet available.
FOLLOW THE EVIDENCE
The sources
- Joe Gebbia on America.gov & his role as U.S. Chief Design Officer newsletter.dialectic.fm