The archive · Product Ideas · Product decision · 2025
Samsung wraps projectors in scrap-fabric bojagi — iF Design Gold 2025
Samsung's concept packaging reuses leftover fabric as a universal, reusable carrier inspired by Korea's bojagi wrapping cloth — winning iF Design Gold 2025.
Samsung Electronics
What it had to solve
Small portable projector boxes are molded to one device and become waste after unboxing. Samsung's design team asked how packaging could stay useful after the product is out.
How it works
Every year, rigid product packaging is engineered to fit exactly one device and discarded the moment it is opened. Samsung's design team wanted a package for small portable projectors that would keep earning its place after the unboxing — so they looked at bojagi, the traditional Korean square of leftover fabric used to wrap, cover and carry cherished items.
The BOJAGI concept is a carrier, not a box: thick fabric stitched with a handle, secured by magnets, with inner pockets for cables and chargers. Because it is made from scrap fabric, every piece is unique, and because it is soft, it adapts to any shape instead of being molded to one product.
At the iF Design Awards 2025, the concept won a Gold Award in the Professional Concept category, with a jury comment that it redefines the way things are carried. Samsung positions BOJAGI as an advanced concept — deliberately not a release plan — and suggests the open-ended design could extend to collaborations with textile companies and fashion brands.
Why it lands
- It attacks waste at the design stage: the package itself becomes a durable good, not disposable material.
- Borrowing a traditional craft gives the innovation cultural depth — bojagi already means reusing leftover fabric.
- Soft, knot-free construction makes one design work for any product shape, escaping the one-device-one-box model.
- AR graphics inside the wrap turn the package into a storytelling surface, so the concept travels beyond the product.
What it did
Won the Gold Award at the 2025 iF Design Awards in the Professional Concept category; the jury's citation said the project redefines the way things are carried. Samsung framed it as an advanced concept with no release plans.
What you can take
Packaging can be designed as a second product: if the wrapper outlives the unboxing, shipping waste becomes durable value — and a traditional craft can inspire it.
Since then
BOJAGI remains a concept: Samsung states there are no specific plans to release it, and a commercial version would need mass-production solutions. The company presented the Gold Award as recognition for the idea itself, and the designers said they hope the concept will catalyze fresh thinking about reusable, waste-free packaging.
Sources
- Opening Packaging Possibilities – Samsung Design Website
- Samsung Receives 58 Accolades at iF Design Awards 2025
- Samsung receives 58 prestigious international product design awards
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