The archive · Marketing & Growth · Strategic decision · 2026
Louis Vuitton and Singer turn a clock request into two whole-car 911 collaborations
A client's clock request grew into two one-off 911s where Louis Vuitton luggage, leather and watchmaking drive every detail.
Louis Vuitton · Singer Vehicle Design
What it had to solve
Singer Vehicle Design, the California company known for restoring and modifying classic Porsche 911s through what it calls 'reimagining', was approached by Louis Vuitton after a Singer client asked for a Louis Vuitton clock in their car. Singer chief strategy officer Mazen Fawaz says the conversation quickly expanded 'until the collaboration was extended to encompass every element of the car'. Word of the project later reached Nicolas Ghesquière, Louis Vuitton's artistic director of women's collections, which produced a second car, the turbocharged cabriolet.
How it works
Singer Vehicle Design has spent 17 years making classic Porsche 911s its own through what it calls 'reimagining'. At Monterey Car Week 2026 it revealed its first collaboration with Louis Vuitton, which produced two dramatically different cars — a saffron coupe and a nautical white cabriolet — plus capsule collections built around each.
The project began small: a Singer client wanted a Louis Vuitton clock installed in their car. Louis Vuitton approached Singer about making it, and Singer's Mazen Fawaz says the conversation quickly expanded until the collaboration covered every element of the car. Word travelled inside Louis Vuitton to Nicolas Ghesquière, whose involvement produced the second car, the turbocharged cabriolet.
For the coupe, La Fabrique du Temps — Louis Vuitton's watchmaking workshop in Switzerland — developed a removable mechanical clock inspired by the house's Tambour watch. Fitting it convincingly meant Singer redesigned the speedometer, tachometer and gauges around it, a roughly year-long exercise in rethinking the instrument panel. Plastic trim gave way to metal switches, locks, vents and controls finished with techniques borrowed from watchmaking, while natural-toned leather, yellow stitching and diamond embossing echoed Louis Vuitton luggage.
The cabriolet takes a nautical turn: wood on the bumpers and through the storage areas, a varnished rear luggage deck recalling a runabout's deck, a roof whose stretched form evokes a sail, and a leather drawstring at the gearshift borrowing the Noé bag's closure. Rob Dickinson, Singer's founder, says the two houses shared the same standards and ambition, with every major decision made together.
Why it lands
- A single client request became the wedge: starting with one clock gave the two houses a concrete object to grow from instead of an abstract licensing deal.
- Each side contributed native expertise — Louis Vuitton's leather, luggage, watchmaking and travel history, Singer's Porsche restoration — so the cars read as one voice, not two logos.
- Designing the instrument panel around the clock forced the collaboration deeper than cosmetics, into roughly a year of shared engineering and craft decisions.
- The second car kept the idea from being a one-off: Ghesquière's nautical cabriolet shows a single collaboration can contain two entirely different worlds.
What it did
The result is the first collaboration between Singer and Louis Vuitton: two complete 911s whose interiors, exteriors and travel kit each form one coherent design language, shown at Monterey Car Week 2026. The houses plan to tour the cars and elements of the collections to additional locations worldwide in the coming months; no pricing or production numbers were disclosed.
What you can take
A luxury collaboration compounds when each house brings its native craft instead of logos: redesigning the dashboard around one watchmaker's clock made the partnership visible in every material.
Since then
After the reveal at Monterey Car Week 2026, Singer and Louis Vuitton planned to take the cars and elements of the accompanying collections to additional locations around the world in the coming months. Design Milk noted that the cars mark the first collaboration between the houses 'but perhaps not the last', with Singer's Mazen Fawaz saying the teams would be up for the challenge if the opportunity arose. Neither house disclosed prices, production numbers or ownership plans for the two one-off cars.
Sources
spotted an error? The archive wants to know.
Your turn
You just read one. Describe the brief you are staring at, and see who has been given the same problem.
Free account · 3 free questions · no card