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The archive · Product Ideas · Product decision · 2023–2025

Clicks: an iPhone keyboard case that adds length, not shrinks the screen (2024)

Clicks bolts a real QWERTY keyboard onto the iPhone via its charging port — no Bluetooth, no battery — giving back screen space and satisfying keys.

Clicks Technology

The ideaDon't shrink the screen for keys — extend the phone: a case adds a wired QWERTY keyboard below the display, returning the keyboard's screen space.incremental

What it had to solve

Since the BlackBerry era, phones traded physical keys for screens; by 2024 a keyboard took roughly half the display whenever you typed. Creators missed the tactility of real buttons, so keyboard diehards Michael Fisher (MrMobile) and Kevin Michaluk (CrackBerry Kevin) asked whether 2024 was the year to bring the physical keyboard back.

How it works

Clicks started as a question two keyboard evangelists asked in late 2023: does a smartphone still need physical keys? Michael Fisher (MrMobile) and Kevin Michaluk (CrackBerry Kevin) founded Clicks Technology with a team including former Apple, BlackBerry and Google employees, and announced a case with a built-in QWERTY keyboard at CES 2024 — $139, shipping within weeks.

The clever part is mechanical, not nostalgic. Instead of covering part of the screen to make room for keys, the case extends the phone's length and bolts the keyboard below the display. It connects through the Lightning or USB-C port like a Backbone controller — no Bluetooth, no battery — draws power from the phone, and supports pass-through fast charging.

The keyboard is a real input device, not a toy: backlit keys, a CMD key that unlocks iOS's hidden shortcuts (CMD+H to home, CMD+Space to search), and a companion app to add functions over time. Fisher framed it for creators — people who already type on laptop keyboards and found glass keyboards unsatisfying, plus the screen real estate an on-screen keyboard takes away.

The Verge's hands-on called it 'well thought out,' praised the tactile feel and noted the wider keys of the 15 Pro Max model could make it a winner. The lineup grew beyond the original iPhone 14/15 models to Google Pixel and Motorola Razr, and by 2025 the product line had evolved into the Communicator and Power Keyboard generation with customizable shortcut buttons.

Why it lands

  • On-screen keyboards cost roughly half the display; a case-mounted keyboard returns that space without shrinking the phone's screen.
  • Wired through the charging port means no pairing, no battery and no latency — the phone simply sees a hardware keyboard.
  • The CMD key surfaced iOS's existing shortcuts, turning the case into a productivity device usable away from a desk.
  • Built by keyboard diehards for creators, it aimed at a felt gap: typing on glass lacks the tactility of real keys.

What it did

The $139 iPhone 14 Pro case shipped from February 1, 2024 in two launch colors and drew CES hands-on praise for its tactile feel and thoughtful design. The lineup then spread to iPhone 15/16, Google Pixel and Motorola Razr, with over 5,300 user reviews on Clicks' site and a new Communicator/Power Keyboard generation by 2025.

What you can take

A great hardware idea can come from re-asking a settled question: instead of shrinking the screen to fit keys, add length to the device — and wire the input through a port everyone already has.

Since then

Clicks shipped its first cases in February 2024 and expanded across the iPhone 14–17 lineups plus Google Pixel and Motorola Razr. By 2025 the company's lineup centered on the Clicks Communicator and Power Keyboard generation, adding customizable shortcut buttons, brushed-metal side keys and a microfiber lining; the site lists more than 5,300 user reviews. The product became a modern, intentional answer to the BlackBerry-form-factor comeback, in contrast to earlier attempts like Typo that copied the past without rethinking the design.

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