档案库 · 产品创意 · 产品决策 · 2024–2026
这条还没译成中文,下面是英文原文。
ASUS Zenbook DUO's twin OLED screens win iF Gold 2026
ASUS turns a laptop's keyboard deck into a second 14-inch OLED screen; the dual-display Zenbook DUO takes one of only 75 iF Gold trophies from 10,000+ entries.
ASUS (ASUSTeK Computer)
当时的题目
Mobile multitaskers had to pack a laptop and a separate portable monitor; ASUS's earlier ScreenPad touchpad screen was too small to work as a real display. The question became: why not make the entire lower half a screen?
它是怎么成立的
For years, mobile multitasking meant a laptop plus a portable monitor. ASUS had tried a small secondary touchpad screen (ScreenPad), but it was never big enough to be a real display. The Zenbook DUO team made the opposite bet: give up the keyboard deck entirely and make the whole lower half a second 14-inch 3K OLED touchscreen, with a full-size detachable keyboard that clips between the panels when closed.
The design supports four modes — laptop (keyboard attached over the lower screen), dual-screen (two panels stacked vertically), desktop (two screens side by side in portrait) and sharing (the top panel rotated 180° to face a collaborator). ASUS's ScreenXpert software manages windows across the panels. At the iF Design Awards 2026 the jury praised the seamless integration and build quality, calling the machine 'the ultimate multitool' and awarding it one of only 75 Gold trophies out of more than 10,000 entries.
The idea was iterated across three model years, and the 2026 version's Gold win capped that run. Independent reviewers rated it 8/10, noting that two screens in one chassis solved the reference-while-working problem a single laptop cannot, at a starting price of US$1,699 for the 2025 model.
妙在哪
- The bet was structural: instead of adding an accessory, the team replaced the one component everyone assumed was fixed, so the product itself is the idea.
- Every mode — desktop, sharing, dual-screen — answers a real workflow, which is why both judges and reviewers could immediately see the use.
- The win came at the category's top level: 75 Gold winners from over 10,000 entries, so the concept cleared an international jury, not just a marketing test.
- Continuing the same form factor across 2024–2026 shows the company stuck with the idea long enough for the market and the jury to catch up.
做出来什么
The iF jury gave it one of only 75 Gold trophies from over 10,000 entries across 68 countries, calling the machine 'the ultimate multitool'; ASUS collected 27 iF Awards 2026 in total, and reviewers rated the dual-screen workflow 8/10.
可以借走的
The assumption that a laptop's lower half must be a keyboard is the lock-in to break: replace the component users accept by default with the one they lack, and the form factor becomes the idea.
后来
The Zenbook DUO line was refreshed for 2025 and 2026, and the 2026 model's iF Gold win crowned three years of iteration while ASUS took 26 further iF honours that year. The dual-screen form factor remains a niche, but it has pushed rivals such as Lenovo's Yoga Book 9i, turning a one-off product into a category question.
资料来源
- ASUS Zenbook DUO Wins Gold at iF Design Awards 2026
- Asus Zenbook Duo Review (2025): Double The Display Fun In A Uniquely Tall Laptop
发现哪里写错了?告诉我们。
轮到你了
你刚读完一个点子。把你手上的题目说出来,看看谁接过同样的题。
免费账号 · 3 次免费提问 · 不用绑卡