Petronas' 'Anak Siapa Ni?' Raya film revives Malaysia's fading visiting tradition

For Raya 2025, Petronas faced the same brief as every brand in Malaysia's crowded festive calendar: make a film that feels emotionally resonant without melting into the lookalike crowd. Its answer began with a cultural observation — in Malay tradition guests carry rezeki, or blessings, which is why homes are kept open during Raya — and the worry that younger Malaysians now see visiting as obligation and are quietly abandoning it.

The film, 'Anak Siapa Ni?' ('Whose son are you?'), follows Rafi, a young man who goes visiting on behalf of his unwell mother. Strangers greet him with the classic Raya icebreaker, feed him and keep him company; only at the end does everyone discover he knocked on the wrong door. The warmth survives the reveal, and the visit becomes precious anyway. Filmed against Negeri Sembilan's Minangkabau architecture with its authentic local dialect, it launched on YouTube and Facebook on 25 March 2025.

The story reframed a fading habit as something worth keeping: hospitality shown to a stranger turns out to be exactly what family visits are for. Peers agreed — at the Kancil Awards 2025 the film won Silver in Film (Online) for Accenture Song and director Ismail Kamarul, landing among the season's most recognised festive work.