The archive · Product Ideas · Product decision · 2018–2019
IKEA's ThisAbles turns furniture into accessible design via free 3D-printable add-ons
13 free 3D-printable add-ons make IKEA furniture accessible — ThisAbles wins Cannes Health & Wellness Grand Prix 2019.
IKEA Israel · McCann Tel Aviv
What it had to solve
For the estimated 10% of the world's population living with disability, standard furniture is a daily obstacle, while specialist accessible furniture costs roughly twice as much and looks clinical. McCann Tel Aviv copywriter Eldar Yusupov, who has cerebral palsy, raised the idea of simply making his own IKEA sofa easier to get up from.
How it works
For the estimated 10% of the world's population living with a disability, ordinary furniture is a consistent problem: getting up from a sofa or turning on a light can be a struggle. Specially designed furniture exists, but it typically costs around twice as much and looks clinical — a constant reminder of being less able-bodied. The project began when Eldar Yusupov, a McCann Tel Aviv copywriter with cerebral palsy, suggested adding something to his own IKEA sofa to make it taller and easier to stand up from.
The team chose to hack existing products rather than design new ones that disabled people would have to buy again. IKEA Israel partnered with NGOs Milbat and Access Israel, hosted a hackathon in its Tel Aviv store, and developed 13 add-ons for its most popular items: sofa leg risers, easier-to-grasp handles, and bumpers that protect glass cabinet doors from wheelchair contact. The blueprints, instructions and demo videos are free to download and 3D print from the campaign website, together with an open area for sharing and suggesting new hacks.
What started in Israel became a worldwide movement. Because 3D printing was built into the project from the start, anyone anywhere could produce the add-ons at near-zero marginal cost, and the open-source call for feedback kept the library growing beyond the original 13. The work took the Health & Wellness Grand Prix at Cannes Lions 2019 and a Black Pencil in the Equality & Diversity category at the D&AD Impact Awards the same year.
Why it lands
- It flips accessibility from a premium product line into an open-source fix for furniture people already own, making it affordable for everyone.
- The insight came from inside the agency — a copywriter with cerebral palsy — so the problem was defined by lived experience, not market research.
- 3D printing as the delivery medium gave the project near-zero marginal cost per user and a global reach no retail channel could match.
- Working with NGOs and hosting a hackathon turned users into co-designers and produced fixes able-bodied designers would not have spotted.
- It proved a local market team could move in about 18 months where global headquarters would have taken 4–5 years.
What it did
Won the Health & Wellness Grand Prix at Cannes 2019 and a Black Pencil in the Equality & Diversity category at the D&AD Impact Awards; the open-source model took a local Israeli project worldwide, with users adding new hacks over time.
What you can take
Hack your own catalog and open-source the fix: free 3D-printable files scale globally at near-zero cost, turn users into co-designers, and make accessibility a philosophy, not a premium add-on.
Since then
ThisAbles took the Health & Wellness Grand Prix at Cannes Lions 2019 and a Black Pencil in the Equality & Diversity category at the D&AD Impact Awards, and it kept spreading: because the files are open-source, the add-on library grew beyond the original 13 designs as users contributed new hacks. The project became a reference point for inclusive design, demonstrating how small physical fixes — and a workplace where disabled staff shape the work — can change a global brand's approach to accessibility.
Sources
- Case Study: ThisAbles
- Ikea's 'ThisAbles' attachments that make its furniture accessible wins Cannes Lions Grand Prix for Health and Wellness
- IKEA Hacks Iconic Products to Make Them Accessible to Those with Disabilities
- Winners of the Fourth Annual D&AD Impact Awards Announced
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