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The archive · Product Ideas · Product decision · 2018–2019

Abot makes Slack feedback anonymous both ways — and turns profitable

A solo Rails developer turns endless-meeting frustration into Abot, a Slack bot whose messages and replies stay anonymous on both sides.

Abot

The ideaMake honest feedback safe by making it anonymous in both directions: a Slack bot delivers messages and replies without either side learning who the other is.incremental

What it had to solve

A full-time web developer wanted a side project simple enough to build after hours but valuable enough to charge for. After one too many meetings where nobody dared to say the obvious, he started from that pain point: honest feedback is rare at work because it is risky.

How it works

Abot began with a meeting. Paweł Urbanek, a web developer building side projects after work, sat through yet another company meeting that everyone recognized as a waste of time — but no one wanted to be the first to say it. That gap between what people thought and what anyone would voice became the product: a Slack bot that lets a team member send feedback anonymously, and lets the recipient reply without ever learning who wrote it.

The build was deliberately small. Abot was a Ruby on Rails Slack app whose features were anonymity and not much else: anonymous messages to a channel or a person, anonymous replies, and anonymous polls. The entire service ran on one $10/month Hetzner VPS, the logo was a licensed icon, and Urbanek used Paddle as the payment provider precisely so the merchant-of-record handled EU invoicing and tax. Costs stayed near zero, so any revenue at all was close to pure profit.

Distribution started with the official Slack app directory, and monetization with a trial: after a team's trial expired, the user and the team admin each got a friendly Slack message asking them to buy, with a follow-up two days later. By March 2018, more than 400 Slack teams representing over 50,000 users had registered, and the month's income was a few hundred dollars. The post drew 263 points and 34 comments on Hacker News, where readers debated whether anonymous feedback signals a broken culture and whether a one-time price fit a hosted service.

Urbanek was candid about the arc behind it: his earlier Slack bot, Tracky, grossed $324 over three years and lost money. Abot was the point where three years of regular after-hours work finally crossed into actual profit — evidence that a sharp idea, a tiny cost base and patience could make 'side project' and 'profitable' compatible for a solo developer.

Why it lands

  • Starting from a pain he felt himself — meetings where nobody would speak first — gave the product one sharp, self-evident use case instead of a feature list.
  • Anonymity in both directions made the mechanism complete: a sender can raise something safely and the recipient can answer without fear of retaliation, which is what a one-way suggestion box lacks.
  • Costs were engineered to match a micro-SaaS: one VPS, a shared domain, a licensed icon and a payment provider that absorbed EU tax, so a few hundred dollars a month was already profit.
  • The purchase reminder lived inside Slack, the same place the product was used, so the free trial converted without any marketing machine behind it.
  • He published the whole cost-and-income breakdown, which turned one indie experiment into a reference other bot builders could learn from.

What it did

By March 2018 more than 400 Slack teams — over 50,000 users — had registered and the previous month brought in a couple of hundred dollars on near-zero running costs. The write-up drew 263 points and 34 comments on Hacker News, and later updates on the same page report the project passing $10,000 and then $50,000 in total profit.

Their siteAbot's product page

What you can take

A product can start as one small, sharp feature you felt yourself; anonymity was the whole product, and costs stayed tiny enough that a few hundred dollars a month already meant profit.

Since then

Abot stayed alive after the write-up. An April 2019 update on the same page reports the project reaching $10,000 in total profit and links a follow-up post about passing $50,000. As of 2026 the product page still sells Abot as anonymous feedback, whistleblowing and polls for Slack, with a seven-day free trial, plans starting at $19/month, and a 'Trusted by over 1,000 teams' claim. The story also fed Urbanek's wider essays on side-project income, making Abot a frequently cited example of a Slack-bot micro-SaaS built and run by one person.

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